Company profile: True + Luscious
1.1 - Company Overview
Company description
- Provider of clean, wellness-infused makeup made with pure pigments and plant-derived, skin-loving ingredients. Products include Super Moisture Lipstick, a hydrating, balm-like color with hyaluronic acid and konjac root, and Sheer Halo Complexion Powder, a talc-free pressed powder with sheer to medium coverage and a natural matte finish, infused with aloe vera and grape extract. Uses ocean waste plastic for packaging.
Products and services
- Clean Beauty Formulations: Develops makeup using pure pigments and plant-derived, skin-loving ingredients, so you never worry about harmful chemicals or irritants lingering in your makeup
- Sheer Halo Complexion Powder: Engineers a talc-free pressed powder yielding sheer to medium coverage and a natural matte finish, infused with aloe vera and grape extract to hydrate and balance skin
- Super Moisture Lipstick: Produces a hydrating, balm-like lipstick delivering vibrant color, hyaluronic-acid infused with konjac root to visibly soften and keep lips supple and comfortable
Key contacts
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Financial details
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1.2 - Competitors and similar companies to True + Luscious
Dermstore
HQ: United States
Website
- Description: Provider of online retail skin care and cosmetic products, including creams, gels, lotions, moisturizers, oils, serums, sprays, cleansers, and peels; body and hair care and shaving products for men; baby and mom kits; brow and lash, foot care, hair styling, makeup, nail care, skin care tools, and soaps, featuring products from EltaMD, SkinMedica, Obagi Medical, Augustinus Bader, and Neocutis.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Niche Beauty
HQ: Germany
Website
- Description: Provider of an online portal dedicated to selecting and importing luxury cosmetic brands worldwide, offering skincare including day creams, night creams, face oils, vitamin C serums, and serums with active ingredients. Products target dryness, aging, blemishes, dark spots, and support hydration, repair, and a more even skin tone.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Niche Beauty company profile →
Kylie Cosmetics
HQ: United States
Website
- Description: Provider of makeup, skincare, and fragrance products, including lipsticks, eyeliner, moisturizers, serum, cleansers, and themed collections. Offerings include the Cosmic 2.0 Summer Makeup Collection, Dewy Balm Stick, Glossy Lip Kit, Wet Shimmer Quad, Supple Kiss Lip Glaze, and Cosmic Universe Fragrance Collection. A digitally native beauty brand owned by American model Kylie Jenner.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Kylie Cosmetics company profile →
Luxplus
HQ: Denmark
Website
- Description: Provider of a membership-based B2C beauty Members Club offering a monthly subscription that provides up to 80% discounts on hundreds of brands, exclusive member offers, and gifts with purchases. Catalog features beauty and makeup products including primer, powder, blush, highlighter, and BB/CC creams, delivering an entirely new shopping experience.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Luxplus company profile →
Beauté Privée
HQ: France
Website
- Description: Provider of a private sales club dedicated to beauty and well-being, offering time-limited private sales of major-brand products at significant discounts versus retail. Also provides coupons for services at partner spas and institutes for various beauty and wellness treatments.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Beauté Privée company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for True + Luscious
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to True + Luscious
2.2 - Growth funds investing in similar companies to True + Luscious
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4 - Top valuation comps for True + Luscious
4.2 - Public trading comparable groups for True + Luscious
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