Company profile: Fondue
1.1 - Company Overview
Company description
- Provider of a CashBack program for brands to drive profitable growth, offering post-purchase cash back redeemable via Visa card or brand gift card. Includes Early Adopter Plan with unlimited CashBacks, VIP onboarding, sitewide/URL-based CashBack, discount block, Shopify Plus checkout scripting, beta access, priority support, plus customizable gift card boosts, manual suspend for orders, include/exclude collections, and a partner referral program.
Products and services
- CashBack Program: A leak-resistant, post-purchase system that returns funds redeemable as Visa cash or brand gift cards, architected to boost AOV, first-purchase profitability, engagement, and LTV while avoiding discount-aggregator leakage
- Early Adopter Plan: A Shopify Plus-integrated package offering unlimited CashBacks, VIP onboarding, sitewide and URL-based campaigns, discount blocking, checkout scripting, beta feature access, and priority support to accelerate profitable deployment
- Customizable Gift Card Boost: A merchant-configurable feature enabling unique gift card uplift per promotion, tailored to the specific needs of each campaign for flexible CashBack promotions
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Fondue
Piggy
HQ: United States
Website
- Description: Provider of an automatic coupon and cashback app for mobile and desktop.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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CupoNation
HQ: Germany
Website
- Description: Provider of discount codes and online offers via deal communities that aggregate eCommerce deals, cashback portals offering rewards, a browser extension for discount codes and loyalty points, loyalty products, branded content to aid purchase decisions, and online spaces for brands to run strategic discounts and promotions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full CupoNation company profile →
Pushpins
HQ: United States
Website
- Description: Provider of a mobile coupon app that delivers instant coupons and rewards when users scan product barcodes in grocery stores.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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MyVoucherCodes
HQ: United Kingdom
Website
- Description: Provider of discount and voucher codes for UK consumers, offering sales, discount and voucher information for well-known UK brands across categories such as fashion, travel and dining. Services include digital gift card promotions with qualifying purchases (e.g., Amazon.co.uk) and special NHS staff discounts.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MyVoucherCodes company profile →
ethicalDeal
HQ: Canada
Website
- Description: Provider of environmentally friendly services that make greener choices more accessible by removing barriers of price, education, and trust. Founded in 2010, ethicalDeal represents the largest community of eco-shoppers in Canada and provides award-winning digital marketing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ethicalDeal company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Fondue
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Fondue
2.2 - Growth funds investing in similar companies to Fondue
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4 - Top valuation comps for Fondue
4.2 - Public trading comparable groups for Fondue
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