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Company profile: Certona

1.1 - Company Overview

Certona Logo

Certona

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of AI-powered omnichannel personalization solutions for brands and retailers, leveraging machine learning and predictive analytics to optimize content and messaging across customer touchpoints. Offerings include the Monetate Personalization Platform, product recommendations, personalized site search, dynamic pricing, personalized marketing, feature flags, and a product finder tool to increase engagement and conversions.

Products and services

  • Monetate Personalization Platform: An AI-powered system that architects experiences across channels: product recommendations, dynamic pricing, and personalized marketing, using machine learning and predictive analytics to optimize content and messaging for engagement and conversions
  • Personalized Site Search: A real-time engine that uses shopping intent and historical data to deliver personalized search results and product discovery, aligning outcomes to each shopper’s behavior
  • Product Recommendations: An algorithmic engine that uses customer data to provide personalized product suggestions across multiple channels, tailoring selections per shopper

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Certona

360NRS Logo

360NRS

HQ: Spain Website
  • Description: Provider of SMS-based marketing campaigns for brands and businesses as a telecommunications company.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full 360NRS company profile →
Gbox Logo

Gbox

HQ: United States Website
  • Description: Provider of direct-to-consumer multimedia monetization technology that empowers YouTubers, MCNs, and video creators. Uses patented “wrapping” to control decentralized web content access and a unique transaction engine enabling business models including subscriptions, pay-per-view, advertising, eCommerce, and social currency.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Gbox company profile →
Manifest Commerce Logo

Manifest Commerce

HQ: United States Website
  • Description: Provider of an automated product advertising platform for retailers that uses product feeds to determine and promote the right products to the right customers across channels like Facebook and Google, optimizing large catalogs beyond retargeting; used to optimize over 14 million products in 4 billion ads and generate over $70 million in ROI-positive revenue.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Manifest Commerce company profile →
DashThis Logo

DashThis

HQ: Canada Website
  • Description: Provider of marketing reporting and dashboard tools for digital agencies and in-house marketing teams, integrating data from sources like Google Analytics, Google Search Console, Google AdWords, Bing, Facebook, Instagram, Twitter, LinkedIn, Campaign Monitor, MailChimp, and DoubleClick Search. Offers analytics, PPC, SEO, social media, email, and ecommerce dashboards to track performance and key KPIs.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full DashThis company profile →
PUSHTech Logo

PUSHTech

HQ: Spain Website
  • Description: Provider of a CRM, marketing automation, sales and support platform that enables businesses to acquire, segment and engage customers, creating better experiences and building loyalty across email, website notifications, mobile applications, SMS, push and chat.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full PUSHTech company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Certona

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Certona

2.2 - Growth funds investing in similar companies to Certona

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4 - Top valuation comps for Certona

4.2 - Public trading comparable groups for Certona

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4.3 - M&A Transactions similar to Certona

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Certona

What does Certona do?

Certona is a provider of AI-powered omnichannel personalization solutions for brands and retailers, leveraging machine learning and predictive analytics to optimize content and messaging across customer touchpoints. Offerings include the Monetate Personalization Platform, product recommendations, personalized site search, dynamic pricing, personalized marketing, feature flags, and a product finder tool to increase engagement and conversions.

Who are Certona's competitors?

Certona's competitors and similar companies include 360NRS, Gbox, Manifest Commerce, DashThis, and PUSHTech.

Where is Certona headquartered?

Certona is headquartered in United States.

How many employees does Certona have?

Certona has 1,000 employees 🔒.

When was Certona founded?

Certona was founded in 2010 🔒.

What sector and industry vertical is Certona in?

Certona is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Certona

Who are the top strategic acquirers in Certona's sector and industry

Top strategic M&A buyers and acquirers in Certona's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Certona?

Top strategic M&A buyers groups and sectors for Certona include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Certona's sector and industry vertical

Which are the top PE firms investing in Certona's sector and industry vertical?

Top PE firms investing in Certona's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Certona's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Certona's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Certona's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Certona include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Certona's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Certona?

The key public trading comparables and valuation benchmarks for Certona include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Certona for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Certona with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Certona's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Certona with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Certona's' sector and industry vertical?

Access recent funding rounds and capital raises in Certona's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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