Company profile: SafeRest
1.1 - Company Overview
Company description
- Provider of innovative mattress and pillow protectors and bedding for healthier sleep, including cotton waterproof mattress protectors that preserve mattress feel; mattress encasements shielding against fluid stains, bacteria, bed bugs, dust mites, and other allergens while maintaining comfort; and 100% viscose derived from bamboo sheets available in various colors and sizes.
Products and services
- Mattress Encasements: SafeRest engineers protective covers that shield against fluid stains, bacteria, bed bugs, dust mites, and other allergens while maintaining comfort, allergen-shielding-grade
- Cotton Waterproof Mattress Protector: SafeRest produces a cotton-surface, waterproof-grade protector that guards against spills and accidents without changing mattress feel, available for queen, king, pillow, or crib mattresses
- 100% Viscose Derived from Bamboo Sheets: SafeRest supplies bedding-grade sheets made from 100% viscose derived from bamboo, available in various colors and sizes
Key contacts
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Financial details
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1.2 - Competitors and similar companies to SafeRest
MaxHome
HQ: United States
Website
- Description: Provider of home improvement solutions, founded in 2003, offering affordable and convenient bathroom remodeling and Made in America products, including walk-in tubs, sunrooms, pergolas, windows, and more.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Simba Sleep
HQ: United Kingdom
Website
- Description: Provider of e-commerce mattresses combining Aerocoil micro springs and Simbatex foam for support, pressure relief, airflow and temperature regulation. Offers Simba Hybrid Essential, Pro, Luxe and Ultra mattresses, plus the two-sided Simba Hybrid Cot Bed Mattress (firm for newborns, softer for toddlers).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Urakkamaailma
HQ: Finland
Website
- Description: Provider of an online marketplace connecting contractors with homeowners and property managers for renovation projects, streamlining the buying and selling process in the renovation industry. Enables contractors to efficiently find renovation projects and hot leads, and supports people with renovation needs in sourcing suitable contractors.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Dansk
HQ: United States
Website
- Description: Provider of unique home entertaining products combining innovative design, advanced technology, and superb construction, focused on enameled carbon steel cookware including casseroles for kitchen-to-table serving, braisers for low-and-slow cooking with lids that double as trivets, butter warmers with wooden handles, and easy-clean saucepans.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Dansk company profile →
Food52
HQ: United States
Website
- Description: Provider of an online portal with a curated shop, content, and community for kitchen and home enthusiasts, offering products for kitchen, table, home, and outdoor use; recipes; baking essentials; a community rewards program; a gift registry; and home goods.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Food52 company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for SafeRest
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to SafeRest
2.2 - Growth funds investing in similar companies to SafeRest
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4 - Top valuation comps for SafeRest
4.2 - Public trading comparable groups for SafeRest
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