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Company profile: Primary

1.1 - Company Overview

Primary Logo

Primary

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of product discovery and shopping tools that surface unfiltered forum reviews. Offers Primary, a browser extension that brings raw product reviews from forums into an easy-to-use interface, powered by the Threadloom data engine, and Fora, a platform to discover hobby products across 1,000+ communities including AVS Forum, Bimmerfest, and WatchUSeek.

Products and services

  • Primary: A browser-integrated extension that surfaces unfiltered, raw product reviews buried in forums across the web, bringing them to shoppers in an easy-to-use interface
  • Threadloom Data Engine: A mapping-based data engine that powers Primary by enabling it to take unfiltered, raw product reviews from forums and bring them to shoppers in an easy-to-use interface
  • Fora: A large-scale platform that helps users discover products for their hobbies through over 1,000 communities, including AVS Forum, Bimmerfest, and WatchUSeek

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Primary

Listia Logo

Listia

HQ: United States Website
  • Description: Provider of an auction marketplace and mobile app enabling users to list, bid, and trade goods using a virtual credit system, where users earn and spend credits to participate in auctions.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Listia company profile →
Lot-tissimo Logo

Lot-tissimo

HQ: Germany Website
  • Description: Provider of an online auction platform for artworks and antiques, allowing users to browse auction catalogs and place bids. Offers a bidding service where users set a maximum amount and Lot-tissimo manages bidding to achieve the best price, with item receipt after winning.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Lot-tissimo company profile →
Zulily Logo

Zulily

HQ: United States Website
  • Description: Provider of daily online retail deals featuring an always-fresh curated collection for the whole family, including clothing and shoes, jewelry and accessories, beauty products, home decor, toys, and gifts.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Zulily company profile →
Mercantila Logo

Mercantila

HQ: United States Website
  • Description: Provider of a San Francisco-based portal of specialty online retail shops offering appliances (refrigerators, ice makers, dishwashers, washing machines, dryers, cooktops), furniture (bedroom sets, dining tables, sofas, entertainment centers), housewares (cookware, bakeware, cutlery), tools (power tools, hand tools, tool storage), office supplies, and lighting (chandeliers, pendant lights, commercial lighting).
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Mercantila company profile →
Woot Logo

Woot

HQ: United States Website
  • Description: Provider of an online store and community focused on selling discounted products through a “one deal per day” model, offering a single product at a time for 24 hours and replacing it at midnight (US Central time).
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Woot company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Primary

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Buyer group 1: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Primary

2.2 - Growth funds investing in similar companies to Primary

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4 - Top valuation comps for Primary

4.2 - Public trading comparable groups for Primary

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4.3 - M&A Transactions similar to Primary

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Primary

What does Primary do?

Primary is a provider of product discovery and shopping tools that surface unfiltered forum reviews. Offers Primary, a browser extension that brings raw product reviews from forums into an easy-to-use interface, powered by the Threadloom data engine, and Fora, a platform to discover hobby products across 1,000+ communities including AVS Forum, Bimmerfest, and WatchUSeek.

Who are Primary's competitors?

Primary's competitors and similar companies include Listia, Lot-tissimo, Zulily, Mercantila, and Woot.

Where is Primary headquartered?

Primary is headquartered in United States.

How many employees does Primary have?

Primary has 1,000 employees 🔒.

When was Primary founded?

Primary was founded in 2010 🔒.

What sector and industry vertical is Primary in?

Primary is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Primary

Who are the top strategic acquirers in Primary's sector and industry

Top strategic M&A buyers and acquirers in Primary's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Primary?

Top strategic M&A buyers groups and sectors for Primary include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Primary's sector and industry vertical

Which are the top PE firms investing in Primary's sector and industry vertical?

Top PE firms investing in Primary's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Primary's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Primary's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Primary's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Primary include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Primary's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Primary?

The key public trading comparables and valuation benchmarks for Primary include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Primary for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Primary with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Primary's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Primary with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Primary's' sector and industry vertical?

Access recent funding rounds and capital raises in Primary's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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