Company profile: Primary
1.1 - Company Overview
Company description
- Provider of product discovery and shopping tools that surface unfiltered forum reviews. Offers Primary, a browser extension that brings raw product reviews from forums into an easy-to-use interface, powered by the Threadloom data engine, and Fora, a platform to discover hobby products across 1,000+ communities including AVS Forum, Bimmerfest, and WatchUSeek.
Products and services
- Primary: A browser-integrated extension that surfaces unfiltered, raw product reviews buried in forums across the web, bringing them to shoppers in an easy-to-use interface
- Threadloom Data Engine: A mapping-based data engine that powers Primary by enabling it to take unfiltered, raw product reviews from forums and bring them to shoppers in an easy-to-use interface
- Fora: A large-scale platform that helps users discover products for their hobbies through over 1,000 communities, including AVS Forum, Bimmerfest, and WatchUSeek
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Primary
Listia
HQ: United States
Website
- Description: Provider of an auction marketplace and mobile app enabling users to list, bid, and trade goods using a virtual credit system, where users earn and spend credits to participate in auctions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Lot-tissimo
HQ: Germany
Website
- Description: Provider of an online auction platform for artworks and antiques, allowing users to browse auction catalogs and place bids. Offers a bidding service where users set a maximum amount and Lot-tissimo manages bidding to achieve the best price, with item receipt after winning.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Zulily
HQ: United States
Website
- Description: Provider of daily online retail deals featuring an always-fresh curated collection for the whole family, including clothing and shoes, jewelry and accessories, beauty products, home decor, toys, and gifts.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Mercantila
HQ: United States
Website
- Description: Provider of a San Francisco-based portal of specialty online retail shops offering appliances (refrigerators, ice makers, dishwashers, washing machines, dryers, cooktops), furniture (bedroom sets, dining tables, sofas, entertainment centers), housewares (cookware, bakeware, cutlery), tools (power tools, hand tools, tool storage), office supplies, and lighting (chandeliers, pendant lights, commercial lighting).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Woot
HQ: United States
Website
- Description: Provider of an online store and community focused on selling discounted products through a “one deal per day” model, offering a single product at a time for 24 hours and replacing it at midnight (US Central time).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Woot company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Primary
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Buyer group 1: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Primary
2.2 - Growth funds investing in similar companies to Primary
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4 - Top valuation comps for Primary
4.2 - Public trading comparable groups for Primary
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