Company profile: Surprise Ride
1.1 - Company Overview
Company description
- Provider of children's activity kits via subscription and retail stores. Kits feature STEM, history, geography, and art activities, delivered directly to the customer's door to give kids a break from technology. The company has brought 50+ products to market and appeared on ABC's Shark Tank, The View, and QVC.
Products and services
- Subscription Box: Subscription-based service delivering curated activity kits to homes nationwide, featuring STEM, history, geography, and art activities to give kids a break from technology
- Retail Activity Kits: Retail-available activity kits for children covering STEM, history, geography, and art, curated for learning and engagement, purchasable in stores beyond the subscription channel
- Subject-Based Activity Kits: Multi-subject activity kits engineered around STEM, history, geography, and art topics, architected to engage children offline and developed as products the company brought to market
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Surprise Ride
Peppy Pals
HQ: Sweden
Website
- Description: Provider of award-winning educational apps and books that nurture social and emotional intelligence in children ages 2–8 through story-telling, letting kids interact with five animal characters and using no text or language, score-stress, or in-app purchases.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Peppy Pals company profile →
BreathableBaby
HQ: United States
Website
- Description: Provider of baby sleep products, designing, manufacturing, and selling breathable mesh crib liners; breathable mesh cribs combining traditional wood strength with patented breathable mesh for safety and ventilation; eco-conscious mattresses; three-position swaddles; mesh portable sleepers; and toddler bed conversion kits for Breathable Mesh 3-in-1 Convertible Cribs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full BreathableBaby company profile →
Stork Stack
HQ: United States
Website
- Description: Provider of a monthly subscription service delivering hand-picked stacks of high-quality products for moms and babies, shipped to members' doorsteps from the third trimester through baby's third birthday.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Stork Stack company profile →
Hulafrog
HQ: United States
Website
- Description: Provider of a network of local websites and digital community guides that connect parents to kid-focused events and businesses, while helping local businesses reach families. Offerings include Hulafrog Local Websites, Hulafrog Digital Community Guides, and the Hulafrog Today Newsletter, a weekly email with activities, deals, news, and ideas for families.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Hulafrog company profile →
The Bump
HQ: United States
Website
- Description: Provider of expert fertility, pregnancy and childbirth guidance for new and expectant parents, offering week-by-week pregnancy content, planning tools (Baby Budgeter, Chinese Gender Chart, Baby Name Finder, Due Date Calculator), educational videos, community forums and birth month clubs, Fourth Trimester support, and Black Maternal Health resources.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full The Bump company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Surprise Ride
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Surprise Ride
2.2 - Growth funds investing in similar companies to Surprise Ride
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4 - Top valuation comps for Surprise Ride
4.2 - Public trading comparable groups for Surprise Ride
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