Company profile: Brica
1.1 - Company Overview
Company description
- Provider of smart solutions to make everyday parenting easier, keeping kids safe and comfortable in the car for over 20 years. Formerly known as the Blue Ridge International Products Company, the company rebranded as BRICA in 2011 to provide parents with solutions for use at home, in the car, and at the park.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Brica
ParaBebes
HQ: Spain
Website
- Description: Provider of an online platform where parents and childhood/motherhood professionals share information and opinions, with articles and advice on pregnancy, baby development and parenting; access to specialist consultations (educators, neonatology nurses, child sleep consultants, psychologists); a directory of children's services; and a guide to children's and maternity products and stores.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ParaBebes company profile →
Noppies
HQ: The Netherlands
Website
- Description: Provider of baby and maternity apparel and accessories, including baby clothes, socks, tights with integrated socks, and sleeping bags with various designs and TOG values, some with detachable sleeves and car seat belt openings; plus maternity trousers with stretchy, adjustable waistbands and maternity tops in various styles and sizes, including breastfeeding-friendly options.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Noppies company profile →
PlayMonster
HQ: United States
Website
- Description: Provider of games, children’s puzzles, preschool toys, creative activities and teaching tools, designing, manufacturing and marketing family entertainment products such as 5 Second Rule Relay, Pigs on Trampolines, and Playskool Weebles My Smart House; based in Beloit, Wisconsin.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full PlayMonster company profile →
Kidly
HQ: United Kingdom
Website
- Description: Provider of design-led and genuinely useful products for children aged 0-4, offered via an eCommerce retail platform.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Kidly company profile →
4moms
HQ: United States
Website
- Description: Provider of robotics technology-based juvenile products serving prenatal to preschool needs, including the mamaRoo multi-motion baby swing, mamaRoo sleep bassinet, breeze plus playard, cleanwater tub, 4moms connect high chair, and rockaRoo rocker, designed to meet parents’ real needs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full 4moms company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Brica
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Brica
2.2 - Growth funds investing in similar companies to Brica
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4 - Top valuation comps for Brica
4.2 - Public trading comparable groups for Brica
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