Company profile: Bright Planet Pet
1.1 - Company Overview
Company description
- Provider of ultra-sustainable plant-based meat for dogs, offering plant-based treats such as Better Burg'r and Better BBQ Chick'n that mimic burger and BBQ chicken flavors, small training treats for rewards, and variety packs with assorted flavors.
Products and services
- Better BBQ Chick'n Plant-Based Dog Treats: Replicate BBQ chicken flavor using an ultra-sustainable recipe, offering dogs a nutritious, meat-free treat that mirrors familiar taste and supports eco-conscious feeding
- Better Burg'r Plant-Based Dog Treats: Mimic burger taste and texture with a plant-based formulation, creating a healthy alternative to meat-based treats while preserving familiar bite and chew for dogs
- Training Treats: Small-sized, plant-based rewards engineered for dog training, easy to use as incentives during sessions thanks to compact pieces suited for frequent reinforcement
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Bright Planet Pet
Cloud Star
HQ: United States
Website
- Description: Provider of pet treats and supplements since 1999, offering dog training treats (Tricky Trainers), wellness soft chews (Dynamo Dog), simple-ingredient sliders, soft chews, jerky, meatballs, and biscuits (Wag More Bark Less), limited-ingredient treats (Buddy Biscuits), functional treats and supplements for whole-body wellness (Dogswell), and omega-rich marine-sourced supplements (Grizzly).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Cloud Star company profile →
Koala Health
HQ: United States
Website
- Description: Provider of pet medications and health products, offering prescription treatments for allergies, arthritis, pain, and heartworm prevention; an auto-refill service; pouch packaging organized by date/time to simplify dosing; a personalized Pet Care Box; a vet portal to verify and submit prescriptions; and Simparica TRIO for dogs to prevent heartworm, parasites, fleas, and ticks.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Koala Health company profile →
PupBox
HQ: United States
Website
- Description: Provider of a monthly subscription box for puppies tailored to age, size, and dietary needs, delivering 5-7 items such as teething, plush, rope, interactive and tough toys, training treats, chews (meaty bones, bullys, jerkys), and grooming and cleaning accessories, plus training guides aligned to each developmental stage.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full PupBox company profile →
Jinx
HQ: United States
Website
- Description: Provider of online dog foods delivering optimal nutritional health through high-quality protein medleys from animal and plant sources in the right proportions, featuring purposeful, recognizable ingredients. Founded in 2019.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Jinx company profile →
Tiendanimal
HQ: Spain
Website
- Description: Provider of pet care products through retail distribution and stores, operating in Spain with presence in France, Portugal and Italy. Offers an online store with more than 16,000 references and a broad range including dry and wet dog and cat food, cat litter, and parasite prevention products such as collars and pipettes.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Tiendanimal company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Bright Planet Pet
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Bright Planet Pet
2.2 - Growth funds investing in similar companies to Bright Planet Pet
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4 - Top valuation comps for Bright Planet Pet
4.2 - Public trading comparable groups for Bright Planet Pet
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