Company profile: Efficient Frontier
1.1 - Company Overview
Company description
- Provider of an online performance and social media marketing platform managing search, display, social, and TV campaigns for advertisers and agencies worldwide, with $1B+ annual spend. Offers an advertising DSP; automated search campaign management; programmatic ad buying; AI optimization using Adobe Sensei; connected data integration; and streamlined ad content creation.
Products and services
- Programmatic Ad Buying: Combines search, display, social, and TV advertising on a single enterprise-grade platform to deliver audience-relevant content, unifying campaign management across channels
- Advertising DSP: Engineers planning, buying, measurement, and optimization of media across TV, video, display, native, audio, and search through a cross-channel platform enabling integrated campaign execution and measurement
- Adobe Advertising Cloud Search: Automates campaign management across search engines, offering tools for creation, editing, and reporting within a search-specific platform for streamlined campaign operations
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Efficient Frontier
Anonym
HQ: United States
Website
- Description: Provider of privacy solutions using advanced cryptography to enable privacy-safe digital advertising without sharing user-level data, including audience creation via private propensity modeling, machine learning to enhance ad decision-making, privacy-safe measurement and attribution, lift using platform-created test and control groups, and custom integrations for multi-touch attribution, reach & frequency, and synthetic control-based testing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Ligatus
HQ: Germany
Website
- Description: Provider of native advertising solutions for brands, publishers, and programmatic buyers, offering a native supply-side platform (SSP) and consulting services to help publishers generate revenues from high-quality brands and create positive advertising experiences.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Perfect Audience
HQ: United States
Website
- Description: Provider of a retargeting SaaS platform that helps marketers and businesses bring back lost web visitors/customers and drive sales by retargeting audiences across the web via banner ads and on social channels including Facebook and Twitter.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Datasine
HQ: United Kingdom
Website
- Description: Provider of AI-driven creative marketing insights and tools. Products include Creative AI for designing and editing Shutterstock images (including AI-generated content), Magic Brush to add or remove elements by description, Expand Image to extend image borders, education on creating and licensing AI images, and a generative AI overview.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Aptimus
HQ: United States
Website
- Description: Provider of an advertising network that distributes advertisements for direct marketing advertisers across third-party Web sites in the United States, generating orders for marketers by presenting their offers across Web publishers with a focus on personal finance, electronics and technology, and health.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Efficient Frontier
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Efficient Frontier
2.2 - Growth funds investing in similar companies to Efficient Frontier
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4 - Top valuation comps for Efficient Frontier
4.2 - Public trading comparable groups for Efficient Frontier
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