Company profile: LiftDNA
1.1 - Company Overview
Company description
- Provider of a yield optimization and data management platform for publishers, operating as a first-party to the publisher's ad server to maximize demand competition for every impression and increase revenue yield.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to LiftDNA
Column6
HQ: United States
Website
- Description: Provider of a digital advertising technology platform offering comprehensive inventory and monetization tools for CTV apps. The company aims to become the world's largest first-party data company, bringing brands and customers closer through on-device experiences. Founded in 2019 and based in New York, NY.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Teemo
HQ: France
Website
- Description: Provider of digital, personalized drive-to-store marketing solutions that leverage offline consumer behavior and algorithmic learning to deliver measurable, highly accountable in-store visits, serving more than 100 customers across Retail, QSR, Automotive, and Grocery.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Redmill Solutions
HQ: United Kingdom
Website
- Description: Provider of media intelligence solutions delivering data visibility and insights to help advertisers make better informed global media investment decisions, serving global companies including Mondelez, J&J, MasterCard, Coty, Reckitt Benckiser, and Nomad Foods.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Adknowledge
HQ: United States
Website
- Description: Provider of a long-tail advertiser marketplace, connecting advertisers with consumers across the long-tail web via multiple channels including email, search, domains, and social networks.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adknowledge company profile →
Crystal Semantics
HQ: United Kingdom
Website
- Description: Provider of award-winning semantic advertising solutions, leveraging proprietary technology to accurately match advertising to the meaning of web content pages, greatly reducing the risk of inappropriate ad placement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Crystal Semantics company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for LiftDNA
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to LiftDNA
2.2 - Growth funds investing in similar companies to LiftDNA
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4 - Top valuation comps for LiftDNA
4.2 - Public trading comparable groups for LiftDNA
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