Company profile: 23andMe
1.1 - Company Overview
Company description
- Provider of DNA testing and human genome research services offering ancestry, genealogy, inherited trait insights and personalized health reports. Offerings include 23andMe Total Health (clinical-grade exome sequencing, biannual blood tests, genetics-informed clinicians), 23andMe Premium (pharmacogenetics, cancer risk), Health + Ancestry Service, and Ancestry Service with DNA Relative Finder and family tree.
Products and services
- 23andMe Premium: Offers an annual membership delivering ongoing personalized health reports, including pharmacogenetics and cancer risk insights, with new features added regularly
- 23andMe Total Health: Delivers a clinical-grade membership featuring exome sequencing, biannual blood tests, and personalized recommendations with access to genetics-informed clinicians
- Health + Ancestry Service: Supplies an integrated service combining ancestry insights with health predisposition, wellness, and carrier status reports to understand genetic health risks
Key contacts
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Financial details
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1.2 - Competitors and similar companies to 23andMe
Shuropody
HQ: United Kingdom
Website
- Description: Provider of total footcare and the UK’s largest independent chiropody provider, delivering HCPC-registered podiatry (foot health checks, foot baths, biomechanical assessments), customised orthotics via 3D digital foot scanning, orthotic supports including off-the-shelf insoles (¾ length, slimline, comfort, ultra), comfort footwear, and footcare products through over 150 clinics nationwide.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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LowestMed
HQ: United States
Website
- Description: Provider of mobile app development solutions, having developed apps such as Lowest Med Mobil.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Cityblock
HQ: United States
Website
- Description: Provider of tech-driven comprehensive and personalized healthcare for underserved communities, offering primary care, mental health services, social services support, and hospital-quality urgent care at home. Includes health insurance coordination with financial assistance for eligible copays and participates in Health Information Exchanges.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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NewBeauty
HQ: United States
Website
- Description: Provider of beauty-focused magazine content and services, including a publication covering skin, face, hair, body, well-being and smile; a Find a Doctor service for top cosmetic doctors and beauty experts; editor-tested product reviews of in-office treatments, skin care, makeup and hair products; curated gift guides; and an Amazon storefront featuring vetted beauty products.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full NewBeauty company profile →
The Pill Club
HQ: United States
Website
- Description: Provider of birth control (pill, patch, ring), emergency contraception with prescriptions available before or when needed, and personalized prescription acne, anti-aging, and rosacea treatments, alongside skincare and menstrual care, offering low-cost options and free or overnight shipping to support women's well-being.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full The Pill Club company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for 23andMe
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to 23andMe
2.2 - Growth funds investing in similar companies to 23andMe
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4 - Top valuation comps for 23andMe
4.2 - Public trading comparable groups for 23andMe
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