Company profile: Strala
1.1 - Company Overview
Company description
- Provider of a SaaS platform that automates and measures the effectiveness of content and communication across all customer touchpoints, defining, collecting, and unifying interactions across paid, owned, and earned media, with solutions for audits, technology governance, analytics validation, privacy validation, cookie governance, and landing page validation.
Products and services
- Analytics Validation: ROI-focused service that tracks and audits analytics implementation to validate accurate data collection and confirm analytics tool ROI across paid, owned, and earned media touchpoints
- Technology Governance: Implementation-focused oversight that audits and monitors web technologies to ensure proper deployment, functionality, and measurable ROI, integrating with communication platforms to unify touchpoint data across the customer journey
- Audits: Automated QA crawl that systematically monitors code on each page to uncover data collection errors, including missing, duplicate, or unauthorized tags, ensuring reliable tracking across all customer touchpoints
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Strala
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HQ: United States
Website
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- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Thrive Themes
HQ: Switzerland
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- Description: Provider of an all-in-one marketing suite for WordPress, offering plugins to build websites, generate leads, create quizzes, sell courses, and run scarcity campaigns. Products include Thrive Suite, Thrive Architect, Thrive Leads, Thrive Quiz Builder, Thrive Apprentice, and Thrive Ultimatum.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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ReviewTrackers
HQ: United States
Website
- Description: Provider of customer feedback and reputation management software that collects and aggregates reviews, requests reviews and NPS, automates on-brand responses, and manages local listings. Offers business intelligence and competitive market analysis to uncover insights and improve customer experience, retention, and brand visibility.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ReviewTrackers company profile →
Knowledge Marketing
HQ: United States
Website
- Description: Provider of a unique blend of on-demand solutions offered as a package or a la carte.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
View full Knowledge Marketing company profile →
Capptain
HQ: France
Website
- Description: Provider of analytics and targeted push notifications for mobile and web app developers, enabling real-time insights into customer usage patterns and behavior-based messaging to drive user retention, usage, and ROI.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Capptain company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Strala
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Strala
2.2 - Growth funds investing in similar companies to Strala
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4 - Top valuation comps for Strala
4.2 - Public trading comparable groups for Strala
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