Company profile: Alliant
1.1 - Company Overview
Company description
- Provider of data-driven marketing and credit solutions, offering people-based audience targeting across devices and channels; enrichment of first-party data with transactional, demographic, lifestyle, automotive attributes, predictive scores, and fraud indicators; deterministic predictive modeling; cooperative DataHub membership; and alternative credit decisioning, prescreening, and billing management.
Products and services
- DataHub Membership: Grants access to a cooperative database with billions of consumer transactions, custom variables, multi-channel solutions, and consultative support to boost marketing ROI
- Audience Targeting: Delivers people-based, cross-device marketing using second-party data to reach audiences across display, video, email, direct mail, advanced TV, OTT, and addressable TV
- Predictive Modeling: Architects custom-built, deterministic, PII-level models using advanced machine learning to predict campaign KPIs such as response, payment, and lifetime value
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Alliant
Bynder
HQ: The Netherlands
Website
- Description: Provider of an award-winning digital asset management (DAM) platform to store, organize, find, and share creative files and digital assets—images, videos, graphics, and documents—and brand guidelines solutions that centralize brand assets to ensure consistent representation. Used via brand portals to collaborate globally and produce, review, and approve marketing collateral.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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ResponseTap
HQ: United Kingdom
Website
- Description: Provider of call tracking and intelligence solutions that amplify data across the end-to-end customer journey, bridging online and offline interactions. Offers campaign-level tracking integrated with Google Analytics and visitor-level tracking.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Kimple
HQ: France
Website
- Description: Provider of a platform to create, manage, and measure promotional marketing games, featuring a library of 40+ ready-to-use mechanics to engage audiences and collect data. Offers real-time CRM synchronization, GDPR-compliant data tools, licensing options, customization and integration services, and expert support and training for campaign setup and management.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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LeadPro
HQ: United Kingdom
Website
- Description: Provider of enquiry management software for landlords and agents to take bids for rental properties from tenants. The platform lets enquirers complete a simple qualification questionnaire sent to agents within minutes, enabling responses to portal enquiries in seconds and enabling consumers to book.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full LeadPro company profile →
Conversio
HQ: United Kingdom
Website
- Description: Provider of sales growth services through analysis, insight, and continuous testing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Conversio company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Alliant
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Alliant
2.2 - Growth funds investing in similar companies to Alliant
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4 - Top valuation comps for Alliant
4.2 - Public trading comparable groups for Alliant
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