Company profile: MarketTools
1.1 - Company Overview
Company description
- Provider of consumer insights and online marketing research software and services, offering a market research software suite including Survey Manager, an online market research survey process that allows users to build online surveys, deploy them, collect and analyze results, helping drive smarter business decisions.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to MarketTools
MudShare
HQ: United States
Website
- Description: Provider of marketing technology solutions, including a peer-to-peer SMS/MMS platform for real-time, two-way customer communication; GeoDirect geospatial marketing for location- and behavior-based audience segmentation; unified messaging across SMS, email, live calls, and social media; contact management; call center services; cloud-based VoIP; and big data for audience analysis and targeting.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Obviously
HQ: United States
Website
- Description: Provider of full-service influencer marketing solutions, managing end-to-end, industry-specific campaigns, including influencer identification and selection, content creation, and community building. Offers a platform to identify brand partners, track progress, scale campaigns, and measure success.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Obviously company profile →
Mailjet
HQ: France
Website
- Description: Provider of a real-time cloud emailing platform for marketing and transactional emails, offering analytics and intelligent APIs; tools to design, send, personalize, segment, A/B test, and track campaigns; real-time monitoring of transactional emails; SMS marketing; email validation; deliverability services with reputation management; and an AI subject line generator to improve open rates.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Kapost
HQ: United States
Website
- Description: Provider of content marketing software that enables companies to manage content marketing as a structured business process, offering a platform to manage ideation, production, distribution, audience development, and analytics, helping marketers generate more content and traffic.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Kapost company profile →
Topic
HQ: United States
Website
- Description: Provider of an AI writing assistant for content marketing and SEO that optimizes content to drive more organic traffic. Helps establish domain authority and rank higher in search by making it easier for writers to create comprehensive, expert-level content.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Topic company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for MarketTools
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to MarketTools
2.2 - Growth funds investing in similar companies to MarketTools
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4 - Top valuation comps for MarketTools
4.2 - Public trading comparable groups for MarketTools
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