Company profile: Webtrends
1.1 - Company Overview
Company description
- Provider of digital marketing and analytics solutions, including Webtrends Analytics for web and mobile data, on-premises deployment, SmartSource Data Collector, and a React-based reporting interface with features like bounce rate measures and custom reporting; also offering social media measurement, paid-search optimization, and connecting online and offline data silos.
Products and services
- Webtrends Analytics: An enterprise-grade digital analytics system that analyzes websites and mobile applications, capturing visitor behavior and site performance metrics for comprehensive reporting
- SmartSource Data Collector: A modular data collection component that gathers website data to be analyzed by Webtrends Analytics, enabling reliable input for behavioral and performance reporting
- Webtrends Analytics On-Premises: A server-deployed, self-hosted edition installed on clients' own servers for data analysis, retaining the analytics capabilities within controlled infrastructure
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Webtrends
Tetherball 360
HQ: United States
Website
- Description: Provider of digital relationship marketing services leveraging mobile-to-mobile technology to help brands target audiences through loyalty programs, including coupons, reward programs, sweepstakes, and alerts, delivered via one-to-one mobile applications.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Atomic Reach
HQ: Canada
Website
- Description: Provider of a content optimization platform that helps marketers measure and create high-quality, conversion-focused content to drive more leads. Uses machine learning and data analytics to deliver actionable insights that improve content marketing programs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Atomic Reach company profile →
Datable Technology
HQ: Canada
Website
- Description: Provider of a SaaS-based first-party data collection, analytics, and monetization platform.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Datable Technology company profile →
Medio
HQ: United States
Website
- Description: Provider of cloud-based predictive analytics enabling businesses to acquire, retain, and monetize mobile customers by collecting and analyzing customer activity data to deliver personalized monthly recommendations and offers to mobile users; works with brands including Rovio (Angry Birds).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Medio company profile →
Facelift
HQ: Germany
Website
- Description: Provider of social marketing technology via the Facelift Cloud, supporting over 1,200 renowned brands and companies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Facelift company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Webtrends
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Webtrends
2.2 - Growth funds investing in similar companies to Webtrends
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4 - Top valuation comps for Webtrends
4.2 - Public trading comparable groups for Webtrends
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