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Company profile: Cake

1.1 - Company Overview

Cake Logo

Cake

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of performance marketing software offering solutions for affiliate marketing, lead generation and multichannel marketing, enabling advertisers, networks and publishers to manage, measure and optimize digital marketing campaigns in real time.

Products and services

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Key contacts

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Financial details

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1.2 - Competitors and similar companies to Cake

SMB Live Logo

SMB Live

HQ: United States Website
  • Description: Provider of solutions that help small businesses generate leads and increase sales. Offers two products, 1WorkPlace and 1StoreFront, licensed and distributed by broadband carriers including British Telecom, Telmex, Telus, and Swisscom.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full SMB Live company profile →
Exclaimer Logo

Exclaimer

HQ: United Kingdom Website
  • Description: Provider of a cloud-based email signature management platform for Microsoft 365, Google Workspace, and Microsoft Exchange. Enables centralized creation and application of signatures with a drag-and-drop editor, rule-based logic, banners and social icons, analytics, directory sync with Azure AD or Google Directory, role-based access, and campaign scheduling and targeting; ensures regulatory compliance and brand consistency.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Exclaimer company profile →
Audiens Logo

Audiens

HQ: Italy Website
  • Description: Provider of a customer data platform delivering insights to help businesses grow by analyzing data to identify high-converting email campaigns, best cross-sell opportunities, valuable customer segments, and conversion times.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Audiens company profile →
Demoscope Logo

Demoscope

HQ: Switzerland Website
  • Description: Provider of market research services.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Demoscope company profile →
MyBuys Logo

MyBuys

HQ: United States Website
  • Description: Provider of cross-channel personalization solutions for retailers, helping marketers increase marketing effectiveness by learning individual shoppers' preferences and delivering coordinated recommendations and offers across e-commerce sites, email, and display.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full MyBuys company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Cake

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Buyer group 1: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Cake

2.2 - Growth funds investing in similar companies to Cake

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4 - Top valuation comps for Cake

4.2 - Public trading comparable groups for Cake

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4.3 - M&A Transactions similar to Cake

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Cake

What does Cake do?

Cake is a provider of performance marketing software offering solutions for affiliate marketing, lead generation and multichannel marketing, enabling advertisers, networks and publishers to manage, measure and optimize digital marketing campaigns in real time.

Who are Cake's competitors?

Cake's competitors and similar companies include SMB Live, Exclaimer, Audiens, Demoscope, and MyBuys.

Where is Cake headquartered?

Cake is headquartered in United States.

How many employees does Cake have?

Cake has 1,000 employees 🔒.

When was Cake founded?

Cake was founded in 2010 🔒.

What sector and industry vertical is Cake in?

Cake is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Cake

Who are the top strategic acquirers in Cake's sector and industry

Top strategic M&A buyers and acquirers in Cake's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Cake?

Top strategic M&A buyers groups and sectors for Cake include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Cake's sector and industry vertical

Which are the top PE firms investing in Cake's sector and industry vertical?

Top PE firms investing in Cake's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Cake's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Cake's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Cake's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Cake include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Cake's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Cake?

The key public trading comparables and valuation benchmarks for Cake include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Cake for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Cake with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Cake's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Cake with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Cake's' sector and industry vertical?

Access recent funding rounds and capital raises in Cake's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

Ready to Find the Right Buyers?

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