Company profile: Waterfall
1.1 - Company Overview
Company description
- Provider of web-based software for mobile campaign and emergency notification management, enabling brands, agencies and technology providers to engage customers across SMS, MMS, Passbook, Facebook, Twitter, 2D Codes, IVR, mobile wallets, mobile coupons and push notifications to acquire customers and drive repeat visits.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Waterfall
Relative Insight
HQ: United Kingdom
Website
- Description: Provider of an AI-powered text analysis platform that uses comparison to extract value from language data, offering topic analysis, segmentation and group comparisons, heatmaps of statistical differences, automated data loading, and insights to track themes behind CSAT/NPS and employee experience trends over time.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Maestra
HQ: United States
Website
- Description: Provider of an all-in-one marketing platform for e-commerce, enhancing customer journeys and boosting conversions through a real-time CDP orchestrating loyalty, promotions, site personalization, and all channels (email, SMS, push, media); built on a commerce-specific data model for enterprise-level capabilities and unrivaled time-to-market, plus white-glove service.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Maestra company profile →
SocialGrapple
HQ: United States
Website
- Description: Provider of social graph analytics for Twitter users, offering interactive charts and better data representation of Twitter statistics to compare different kinds of followers, track changes in follower counts, and access other analytics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full SocialGrapple company profile →
Knowledge Marketing
HQ: United States
Website
- Description: Provider of a unique blend of on-demand solutions offered as a package or a la carte.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Knowledge Marketing company profile →
Tenovos
HQ: United States
Website
- Description: Provider of Active Story Management and digital asset management solutions that help brands connect with customers. Offers a platform to manage and publish assets, track usage, automate creative workflows, enforce brand governance and rights management, improve asset discoverability with AI/ML, and integrate with MarTech stacks via Tenovos Connect.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Tenovos company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Waterfall
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Waterfall
2.2 - Growth funds investing in similar companies to Waterfall
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4 - Top valuation comps for Waterfall
4.2 - Public trading comparable groups for Waterfall
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