Company profile: Positional
1.1 - Company Overview
Company description
- Provider of a toolset for content teams to scale content channels and drive more organic search traffic, including tools for content optimization, internal linking suggestions, content analytics, keyword tracking and research, and competitor research.
Products and services
- Optimize: Enterprise-grade tool that optimizes content to improve search rankings, architected to help content teams scale channels faster and drive more traffic from organic search
- Keyword Research: Data-centric system that facilitates finding and analyzing keywords for content strategy, enabling teams to target relevant queries and drive more traffic from organic search
- Competitor Research: Modular product that enables analysis of competitors’ content and SEO strategies to inform content planning and drive more traffic from organic search
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Positional
Daalder
HQ: The Netherlands
Website
- Description: Provider of a Laravel-based enterprise e-commerce platform.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Daalder company profile →
Uberflip
HQ: Canada
Website
- Description: Provider of a content experience platform enabling marketing and sales to quickly create engaging, relevant content destinations for every campaign, audience, and stage of the customer journey, helping marketers scale content across every touchpoint and remove friction from the customer journey.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Uberflip company profile →
Shopalytic
HQ: United States
Website
- Description: Provider of advanced analytics and actionable insights for small- and mid-sized e-commerce merchants, offering a platform that turns any e-commerce, data, or marketing analyst into a one-person super-shopper-statistician.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Shopalytic company profile →
Dijit
HQ: United States
Website
- Description: Provider of data and a platform encompassing B2B and B2B2C products for the entertainment industry, helping TV networks, programmers and broadcasters build audiences with detailed metrics and measurement, efficiently spend and target promotional budgets, and collect exponentially more and better data about actual audiences.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Dijit company profile →
Converser
HQ: Ireland
Website
- Description: Provider of a mobile app CRM and relationship management platform delivering in-app marketing and analytics, enabling app developers to view detailed user insights and interactions, communicate with users, build loyalty, drive revenue, and improve mobile app marketing success.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Converser company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Positional
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Positional
2.2 - Growth funds investing in similar companies to Positional
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4 - Top valuation comps for Positional
4.2 - Public trading comparable groups for Positional
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