Company profile: Keyword.com
1.1 - Company Overview
Company description
- Provider of keyword rank tracking software for Google and AI search platforms (ChatGPT, Perplexity, Gemini), enabling SEO professionals, agencies, and in-house teams to monitor keyword positions, analyze performance metrics, and validate efforts in real time. Features include SERP capture and verification, share of voice competitor analysis, local and mobile tracking (incl. Google Maps), and a Rank Tracker API.
Products and services
- Spyglass Verification: Forensic-grade capture system that recreates search engine results pages to verify true rankings for clients, corroborating reported positions with reproducible SERP snapshots from Google and AI searches
- Keyword Position & Performance Monitor: Enterprise-grade monitor that tracks keyword rankings and performance in real time across Google and AI platforms (ChatGPT, Perplexity, Gemini), delivering insights into SERPs and competitor positions
- Local & Mobile Tracking: Geospatial-aware monitoring that tracks keyword rankings by location and device, including Google Maps listings, enabling granular local SEO visibility and mobile performance comparisons across targeted geographies
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Keyword.com
Glassbox
HQ: United Kingdom
Website
- Description: Provider of a digital experience analytics platform that automatically records, indexes, visualizes, and analyzes interactions across websites and mobile apps. It captures user behavior and technical data to optimize conversion rates, improve customer satisfaction, and identify areas for improvement, with features like session replay.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Smarkio
HQ: Portugal
Website
- Description: Provider of a digital marketing platform that helps marketers generate leads and improve campaign performance, offering services such as copywriting, marketing, business intelligence, quality assurance, and deliverability. Capabilities include lead integration with validation, website cookie integration, email and SMS message creation and sending, and personal data processing per customer instructions for marketing and behavioral analysis.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Helixa
HQ: United States
Website
- Description: Provider of a SaaS audience intelligence platform that uses ethical AI and machine learning to connect data sources in one easy-to-use tool, delivering detailed insights into audience behavior and preferences. Offers a patented Data Fusion Engine to quickly combine various data sources for comprehensive audience insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Knowledge Marketing
HQ: United States
Website
- Description: Provider of a unique blend of on-demand solutions offered as a package or a la carte.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Knowledge Marketing company profile →
DemandBridge
HQ: United States
Website
- Description: Provider of integrated eCommerce, inventory, accounting, ERP, and procurement software connecting management, customization, and distribution of marketing content. Solutions include mobile-compatible B2B/B2C platforms with real-time inventory, automated order processing and tracking, distributor inventory control, enterprise workflow automation, and supplier data synchronization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full DemandBridge company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Keyword.com
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Keyword.com
2.2 - Growth funds investing in similar companies to Keyword.com
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4 - Top valuation comps for Keyword.com
4.2 - Public trading comparable groups for Keyword.com
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