Company profile: Popular Media
1.1 - Company Overview
Company description
- Provider of social media marketing services helping advertisers and publishers multiply the impact of online ad campaigns. Products include Influencer Ads, a platform that creates, maintains, and reinforces connections between consumers, creating shared experiences around the content, brand or offer with their network of friends, relatives, and colleagues, and SocialNotes.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Popular Media
Tapkit
HQ: United Kingdom
Website
- Description: Provider of an online tool enabling brands to build dynamic QR codes and mobile-friendly websites.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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RRD
HQ: United States
Website
- Description: Provider of multichannel business communications services and marketing solutions as a marketing and business development firm.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full RRD company profile →
Lumata
HQ: United Kingdom
Website
- Description: Provider of real-time customer lifecycle management, advertising, and data monetisation software and services. Offers Expression Marketing for campaign analytics and Expression Advertising, including software solutions and services to market products and manage customers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Lumata company profile →
AudiencePlus
HQ: United States
Website
- Description: Provider of an AI-powered audience marketing platform for brands, enabling marketing teams to launch their own media channel, understand their audience, and leverage first-party intent signals to convert potential buyers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AudiencePlus company profile →
Spendsetter
HQ: United States
Website
- Description: Provider of an advocacy marketing platform that helps brands nurture long-lasting relationships with their advocates and keep them engaged. Launched in 2007 as Moontoast and changed its name to Spendsetter in 2014.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Spendsetter company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Popular Media
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Buyer group 1: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Popular Media
2.2 - Growth funds investing in similar companies to Popular Media
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4 - Top valuation comps for Popular Media
4.2 - Public trading comparable groups for Popular Media
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