Company profile: Firepoint
1.1 - Company Overview
Company description
- Provider of a SaaS real estate CRM and business intelligence platform delivering lead generation and management (including exclusive buyer and seller leads), customizable agent websites with IDX, home valuation tools, a built-in dialer with call recording, an AI-powered assistant for lead nurturing, and insightful reporting.
Products and services
- CRM: An enterprise-grade customer relationship management system for real estate agents that orchestrates lead management, in‑platform communication tools, productivity enhancements, and insightful reporting for team performance tracking
- Lead Generation Platform: A scalable system that produces exclusive buyer and seller leads, with flexible delivery and distribution options to route prospects to agents and teams efficiently
- Dialer and Call Recording: An embedded dialer inside the CRM that records calls to improve follow‑up with leads directly within the platform for agents
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Firepoint
Starberry
HQ: United Kingdom
Website
- Description: Provider of digital agency services via a decentralised constellation of digital creatives and tech gurus, delivering results for clients and their customers in real estate, proptech, property finance and many others; based in Londo.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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United States Appraisals
HQ: United States
Website
- Description: Provider of innovative residential appraisal management solutions, headquartered in the Kansas City area and offering professional nationwide appraisal services from start to finish, supported by a management team with over 120 years in mortgage, real estate, and home appraisal.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Veya
HQ: United Kingdom
Website
- Description: Provider of data analysis solutions for the residential real estate sector, streamlining property sales via smart title deed data analysis.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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GeoPhy
HQ: The Netherlands
Website
- Description: Provider of data science-driven commercial real estate solutions combining traditional and alternative data with machine learning to help identify opportunities and manage risk. Offerings include Evra for sourcing, screening and underwriting multifamily assets, Apprise for fast multifamily appraisals, and Tenant Credit Profile to assess tenant credit and flag at-risk properties.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Equator
HQ: United States
Website
- Description: Provider of Offer Management Systems (OMS) within the Real Estate Owned (REO) sector, automating previously strenuous processes for servicers nationwide and adding non-performing asset management capabilities in 2005.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Equator company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Firepoint
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Firepoint
2.2 - Growth funds investing in similar companies to Firepoint
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4 - Top valuation comps for Firepoint
4.2 - Public trading comparable groups for Firepoint
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