Company profile: MediaSense
1.1 - Company Overview
Company description
- Provider of media advisory services empowering brands to take control of their media ecosystem. Offers programmes including Transform (assessing operating models), Chassis (governance across data, technology, measurement, capabilities, business rules, and partnerships), Fast Track (quick wins), Reset (partner re‑negotiation), Review (managed pitch), and Re‑imagine (agency model transformation) to maximize value and productivity.
Products and services
- Chassis: An enterprise-grade foundation programme engineering a robust system of control and governance across data, technology, measurement, capabilities, business rules, and partnerships
- Transform: A system-wide core programme that assesses all elements of the internal and external operating model to develop a more future-proofed media ecosystem
- Re-imagine: A custom-engineered programme that transforms and customizes the current agency model to better fit future needs for brands
Key contacts
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Financial details
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1.2 - Competitors and similar companies to MediaSense
Syllabes
HQ: Canada
Website
- Description: Provider of audio recording and casting services for the video games industry in both French and English, as well as for media and entertainment partners.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Agility Ads
HQ: United States
Website
- Description: Provider of a SaaS platform for precision advertising services, described as the third pillar of digital advertising after paid search and paid social, focused on eliminating traditional brand awareness amid rising costs and limited data and measurement transparency.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
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Viral Nation
HQ: Canada
Website
- Description: Provider of influencer marketing, talent representation, social media marketing and management, and content production. Services include connecting brands with social media influencers for campaigns, negotiating brand deals and partnerships, PR for talent, a creator studio for content strategy, channel management and production, and ventures to expand creators into products and direct-to-consumer offerings.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Media Armor
HQ: United States
Website
- Description: Provider of consumer-level marketing technology for multi-channel marketers, enabling relevant display advertising across desktop, tablet, and smartphone. Creates blueprints of consumer actions across channels to enhance future ad decisioning, targeting ads to the viewer rather than the device.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Locaria
HQ: United Kingdom
Website
- Description: Provider of digital media marketing solutions based in London, offering Locate, a cloud-based multilingual content intelligence platform that centralizes content delivery, increases workflow efficiency, and consolidates fragmented assets; Prism, a client-review portal with DAM and language-review capabilities; Decipher, a market research API connector; plus AI & machine translation, translation & localisation, and transcreation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for MediaSense
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to MediaSense
2.2 - Growth funds investing in similar companies to MediaSense
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4 - Top valuation comps for MediaSense
4.2 - Public trading comparable groups for MediaSense
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