Company profile: Flat 101
1.1 - Company Overview
Company description
- Provider of digital business optimization services, including Business eXperience Optimization with continuous testing, digital analytics implementation, web and app analytics, marketing automation, content strategy, and social media strategy to improve conversion, profitability, and brand engagement.
Products and services
- Web and Digital Analytics: Engineers enterprise-grade measurement across websites and apps, performing qualitative and quantitative channel analysis to convert behavior and performance data into actionable insights for business management and conversion optimization
- Business eXperience Optimization (BXOp): Architects methodology-driven optimization of business processes via continuous testing and experimentation, systematically improving website and app commercial effectiveness through conversion rate and profitability gains
- Marketing Automation: Builds modular systems that automate marketing processes, personalizing content to elevate conversion rates and refine user experience across websites and apps
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Flat 101
Gemba Advantage
HQ: United Kingdom
Website
- Description: Provider of secure, scalable, and sustainable software solutions, delivering and maintaining high-impact software products, guiding digital transformation to optimize technology investments, and offering product management that leverages user research, design, and management techniques to ensure product effectiveness.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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BlackCloak
HQ: United States
Website
- Description: Provider of a concierge cybersecurity and privacy platform delivering digital executive protection for corporate executives, family offices, and high-net-worth individuals. Protects clients from hacking, privacy, financial, and reputational risks in their personal lives, monitoring executives/high-profile persons and their families rather than corporate devices.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Emcon IT
HQ: United States
Website
- Description: Provider of third-party hardware maintenance across multiple vendors, delivering cost savings versus OEM pricing. Offers data center services including relocation and lifecycle management, cloud migration support, software help desk, and hardware lifecycle management (upgrades, installations, warranties). Provides a vendor co-op program with rebates for unused maintenance services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Innofactor
HQ: Finland
Website
- Description: Provider of cloud solutions and digital transformation with leading Microsoft ecosystem expertise and a comprehensive offering in the Nordics. Offerings include Microsoft Dynamics 365 Finance enhanced with proprietary add-ons; Innofactor-MMS for membership management; FRISKUS to manage health and dental care funds; and Health Village, a cloud service on Azure and SharePoint for medical care and tools for healthcare professionals.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Innofactor company profile →
Audius
HQ: Germany
Website
- Description: Provider of IT and software solutions offering customized services across managed services, IT security, network security, IT consulting, software management, and communication network technologies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Audius company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Flat 101
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Flat 101
2.2 - Growth funds investing in similar companies to Flat 101
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4 - Top valuation comps for Flat 101
4.2 - Public trading comparable groups for Flat 101
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