Company profile: Gumtree
1.1 - Company Overview
Company description
- Provider of an online classified ads and community platform to find and advertise property (rooms, flats, houses), vehicles and personal goods, with dedicated sections for car sales, holiday rentals and job postings, plus a notice board to sell items and space to chat with friends. Serves the UK, Ireland, Poland, Australia, New Zealand and South Africa.
Products and services
- Car Sales: Marketplace-style category where users buy and sell cars, posting vehicle adverts and reaching a wide audience of potential buyers
- Classified Ads: Web-based platform for posting and finding vehicle, property rental, and personal goods adverts, supporting online item sales and discovery via category browsing
- Property Listings: Category-specific platform where users browse and post listings to rent or sell properties, including houses, flats, and rooms, supporting property adverts with clear rental or sale intent
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Gumtree
ThinkGeek
HQ: United States
Website
- Description: Provider of retail products targeting geeky consumers, offering apparel, collectibles, and other goods.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Tradera
HQ: Sweden
Website
- Description: Provider of an online marketplace connecting buyers and sellers of second-hand items, including antiques and design, clothing, toys, books and magazines, and tickets and gift cards. Offers a safe, easy, engaging shopping experience powered by state-of-the-art technology and a rich selection of pre-loved goods.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Preloved
HQ: United Kingdom
Website
- Description: Provider of a local marketplace for buying and selling secondhand fashion.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Preloved company profile →
Kieskeurig
HQ: The Netherlands
Website
- Description: Provider of a comparison website that offers product reviews and shops information.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Kieskeurig company profile →
Flubit
HQ: United Kingdom
Website
- Description: Provider of the largest UK-owned online marketplace for branded goods, offering over 1 million items—cheaper than Amazon every week—across toys, books, health & beauty, and home & garden. Works with 1,500+ UK and Irish online retailers and has access to the largest product catalogue in the country.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Flubit company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Gumtree
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Gumtree
2.2 - Growth funds investing in similar companies to Gumtree
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4 - Top valuation comps for Gumtree
4.2 - Public trading comparable groups for Gumtree
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