Company profile: Fragrance Direct
1.1 - Company Overview
Company description
- Provider of online beauty and fragrance retail, stocking over 14,000 products across fragrances, skincare, makeup, haircare, and gifts. Offers perfumes and aftershaves for men and women from brands such as Calvin Klein, Davidoff, Hugo Boss, Issey Miyake, JOOP!, and Marc Jacobs, plus skincare from Elemis, Nuxe, and Clarins. Also features gift sets and a blog with fragrance articles and guides.
Products and services
- Fragrances: Fragrance Direct supplies a multi-brand range of perfumes and aftershaves for men and women from Calvin Klein, Davidoff, Hugo Boss, Issey Miyake, JOOP!, and Marc Jacobs, at catalog-scale
- Gift Sets: The retailer delivers curated fragrance gift sets from Calvin Klein, Davidoff, Hugo Boss, JOOP!, and Marc Jacobs, multi-brand packages suitable for gifting
- Skincare: Fragrance Direct offers category-specific facial exfoliators from Elemis, Nuxe, and Clarins, enabling targeted facial exfoliation within everyday routines for men and women
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Fragrance Direct
iFabbo
HQ: United States
Website
- Description: Provider of a social network connecting brand marketers with content publishers and agencies, offering beauty, fashion and lifestyle brands access to high-quality, engaged and vocal publishers at the forefront of beautiful, high-quality content creation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Coverbrands
HQ: Norway
Website
- Description: Provider of an online marketplace for skin care and cosmetics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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My Salon Suite
HQ: United States
Website
- Description: Provider of private, fully-equipped salon suites for beauty service professionals to run their own businesses; client booking with 8,500+ salon professionals; in-person tours of available suites; and franchise opportunities with information and support.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Buxom
HQ: United States
Website
- Description: Provider of color cosmetics, with a brand focused on “going big, being bold, and feeling sexy.”
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Olive & June
HQ: United States
Website
- Description: Provider of at-home nail care products and manicure systems, offering long lasting (up to 10 days) and quick dry polishes, glue press-ons (over 10 days) and tab press-ons, care and essential tools, plus educational content to help achieve salon-quality results at home.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Fragrance Direct
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Fragrance Direct
2.2 - Growth funds investing in similar companies to Fragrance Direct
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4 - Top valuation comps for Fragrance Direct
4.2 - Public trading comparable groups for Fragrance Direct
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