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Company profile: Primrose

1.1 - Company Overview

Primrose Logo

Primrose

Headquarter: United Kingdom
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of the UK’s online garden centre offerings, retailing plants, garden furniture, water features, planters, garden screening, awnings, greenhouses, outdoor heating, shade sails, pest control products, marquees, outdoor clocks, and willow and hazel hurdles to help customers discover everything garden.

Products and services

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Key contacts

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Financial details

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1.2 - Competitors and similar companies to Primrose

Bilt Logo

Bilt

HQ: United States Website
  • Description: Provider of 3D interactive work-instruction solutions for assembly, installation, repair, and training. Offers a mobile app; BILT for Professionals for training and field operations; BILT for Apple Vision Pro for immersive, hands-free guidance; a customer experience platform with voice, text, and animated guidance; and an instruction design service with manufacturers for products from hundreds of brands.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Bilt company profile →
Fagor Logo

Fagor

HQ: United States Website
  • Description: Provider of pressure cookers; the US market leader and a worldwide leader in appliance manufacturing.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Fagor company profile →
Furniturebox Logo

Furniturebox

HQ: Sweden Website
  • Description: Provider of an online furniture marketing platform offering home and outdoor furniture, including beds with various firmness levels and designs, dining chairs, sideboards and buffets, wardrobes and closet systems, and outdoor tables and chairs for gardens, patios, and balconies.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Furniturebox company profile →
AWHR Logo

AWHR

HQ: United States Website
  • Description: Provider of appliance rental services, including electric and gas water heaters, washers and dryers, and stoves and ovens. Offers installation, repair, and replacement support for a monthly fee.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full AWHR company profile →
Tink Logo

Tink

HQ: Germany Website
  • Description: Provider of Connected Home products that are easy to install, attractively priced, and offer real added value, helping people embrace technology in daily life, including a smart security system starting at 150 euros.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Tink company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Primrose

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Buyer group 1: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Primrose

2.2 - Growth funds investing in similar companies to Primrose

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4 - Top valuation comps for Primrose

4.2 - Public trading comparable groups for Primrose

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4.3 - M&A Transactions similar to Primrose

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Primrose

What does Primrose do?

Primrose is a provider of the UK’s online garden centre offerings, retailing plants, garden furniture, water features, planters, garden screening, awnings, greenhouses, outdoor heating, shade sails, pest control products, marquees, outdoor clocks, and willow and hazel hurdles to help customers discover everything garden.

Who are Primrose's competitors?

Primrose's competitors and similar companies include Bilt, Fagor, Furniturebox, AWHR, and Tink.

Where is Primrose headquartered?

Primrose is headquartered in United Kingdom.

How many employees does Primrose have?

Primrose has 1,000 employees 🔒.

When was Primrose founded?

Primrose was founded in 2010 🔒.

What sector and industry vertical is Primrose in?

Primrose is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Primrose

Who are the top strategic acquirers in Primrose's sector and industry

Top strategic M&A buyers and acquirers in Primrose's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Primrose?

Top strategic M&A buyers groups and sectors for Primrose include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Primrose's sector and industry vertical

Which are the top PE firms investing in Primrose's sector and industry vertical?

Top PE firms investing in Primrose's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Primrose's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Primrose's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Primrose's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Primrose include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Primrose's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Primrose?

The key public trading comparables and valuation benchmarks for Primrose include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Primrose for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Primrose with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Primrose's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Primrose with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Primrose's' sector and industry vertical?

Access recent funding rounds and capital raises in Primrose's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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