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Company profile: SimplyCook

1.1 - Company Overview

SimplyCook Logo

SimplyCook

Headquarter: United Kingdom
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of home recipe kits with easy step-by-step guides to cook restaurant-quality meals in under 20 minutes. Boxes include 4 recipes and pre-measured ingredient kits with up to three flavour pots blending spices, pastes, and stocks, devised by professional chefs. Offers digital gift vouchers (3, 6, or 12 boxes) and a flexible subscription service (weekly, fortnightly, or monthly) with 4 recipes per box.

Products and services

  • Recipe Kits: Chef-devised, pre-measured ingredient kits with step-by-step guides deliver four home-ready recipes per box, enabling restaurant-quality meals cooked in under 20 minutes
  • Subscription Service: Flexible-schedule subscription lets customers choose four recipes per box delivered weekly, fortnightly, or monthly after a trial, and change, pause, or cancel anytime
  • Flavour Pots: Multi-ingredient blended flavour pots—up to three per kit—contain up to 23 ingredients (spices, pastes, stocks) engineered to create specific dishes

Key contacts

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Financial details

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1.2 - Competitors and similar companies to SimplyCook

iKentoo Logo

iKentoo

HQ: Switzerland Website
  • Description: Provider of a high-performance iPad POS and management solution for restaurants, bars, takeaways, and hospitality businesses, featuring a cloud solution with continuous backups and real-time data.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full iKentoo company profile →
Byte Foods Logo

Byte Foods

HQ: United States Website
  • Description: Provider of vending and refrigeration for corporate clients, manufacturing vending machines and refrigerators and distributing office food. Offerings include Byte Smart Fridge with fresh meals, snacks, and drinks for employee purchase; Byte Tablet for browsing, nutrition info, and dietary filters; a live What's in Stock inventory feature; daily food delivery and stocking; and monthly reports on participation, productivity savings, and healthy meals consumed.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Byte Foods company profile →
Colipays Logo

Colipays

HQ: France Website
  • Description: Provider of package shipping services for tropical products, including flowers, fruits, spices, rums, chocolates, and jams.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Colipays company profile →
Ryl Logo

Ryl

HQ: United States Website
  • Description: Provider of ready-to-drink iced teas made with 100% real tea and natural ingredients, avoiding artificial additives. Each can contains 200 mg of tea polyphenols, including catechins with antioxidant properties. Offers a variety of flavors.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Ryl company profile →
Ulabox Logo

Ulabox

HQ: Spain Website
  • Description: Provider of a pure player online supermarket and retail platform in Spain, offering consumer packaged goods and household basics delivered to the home, simplifying the purchase process.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Ulabox company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for SimplyCook

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Buyer group 1: ████████ ████████

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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to SimplyCook

2.2 - Growth funds investing in similar companies to SimplyCook

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4 - Top valuation comps for SimplyCook

4.2 - Public trading comparable groups for SimplyCook

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4.3 - M&A Transactions similar to SimplyCook

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About SimplyCook

What does SimplyCook do?

SimplyCook is a provider of home recipe kits with easy step-by-step guides to cook restaurant-quality meals in under 20 minutes. Boxes include 4 recipes and pre-measured ingredient kits with up to three flavour pots blending spices, pastes, and stocks, devised by professional chefs. Offers digital gift vouchers (3, 6, or 12 boxes) and a flexible subscription service (weekly, fortnightly, or monthly) with 4 recipes per box.

Who are SimplyCook's competitors?

SimplyCook's competitors and similar companies include iKentoo, Byte Foods, Colipays, Ryl, and Ulabox.

Where is SimplyCook headquartered?

SimplyCook is headquartered in United Kingdom.

How many employees does SimplyCook have?

SimplyCook has 1,000 employees 🔒.

When was SimplyCook founded?

SimplyCook was founded in 2010 🔒.

What sector and industry vertical is SimplyCook in?

SimplyCook is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for SimplyCook

Who are the top strategic acquirers in SimplyCook's sector and industry

Top strategic M&A buyers and acquirers in SimplyCook's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for SimplyCook?

Top strategic M&A buyers groups and sectors for SimplyCook include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in SimplyCook's sector and industry vertical

Which are the top PE firms investing in SimplyCook's sector and industry vertical?

Top PE firms investing in SimplyCook's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in SimplyCook's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in SimplyCook's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in SimplyCook's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to SimplyCook include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in SimplyCook's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for SimplyCook?

The key public trading comparables and valuation benchmarks for SimplyCook include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for SimplyCook for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for SimplyCook with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in SimplyCook's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for SimplyCook with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in SimplyCook's' sector and industry vertical?

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