Company profile: So-Sure
1.1 - Company Overview
Company description
- Provider of digital insurance, including mobile phone cover for loss, theft and accidental damage with worldwide cover and unauthorised network charges up to £1,000, and contents insurance protecting home contents with options for personal liability and out-of-home cover. Delivers faster, easier claims and money-back services with proprietary anti-fraud technology.
Products and services
- Digital Insurance Platform and Anti-Fraud Technology: Delivers 10x faster, easier claims and money-back for no claims through a fully delegated authority MGA platform that digitalises the insurance value chain using a proprietary model and anti-fraud technology
- Mobile Phone Insurance: Protects smartphones against loss, theft, and accidental damage with worldwide cover, reimbursing unauthorised network charges up to £1,000, delivered through a digital-first policy backed by streamlined claims handling
- Contents Insurance: Shields household possessions from fire, theft, and accidental damage, with optional personal liability and out-of-home cover, offered as modular policies enabling selective add-ons to match coverage needs
Key contacts
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Financial details
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1.2 - Competitors and similar companies to So-Sure
Pawlicy Advisor
HQ: United States
Website
- Description: Provider of pet insurance brokerage services offering an online comparison tool to evaluate quotes and coverage across multiple providers, personalized recommendations based on pet health risks, customizable policy options, and proprietary metrics like Coverage Score and Lifetime Value Score, plus optional wellness plan add-ons for routine and preventive care.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Arbol
HQ: United States
Website
- Description: Provider of climate risk coverage solutions via a parametric insurance platform and insurance marketplace connecting weather-exposed agricultural entities with capital providers like insurers and asset managers. Leverages objective data from satellites and weather stations to remove information asymmetry, reduce administrative costs, and analyze and mitigate exposure to climate risk.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Smart Paws
HQ: Germany
Website
- Description: Provider of tailored pet insurance policies, co-founded by veterinary and insurance professionals. The company operates in Germany and Switzerland and was acquired by Trupanion on August 31, 2022.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Sureti
HQ: United States
Website
- Description: Provider of a financial services platform that relieves property owners of filling out paperwork, obtaining signatures, and waiting on hold to speak with call center representatives by handling these tasks, committed to treating customers’ money as their own and helping it work for them.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Sureti company profile →
B2Z Insurance
HQ: United States
Website
- Description: Provider of small and mid-sized business insurance offering Business Owner's Policy (BOP), commercial general liability, workers' compensation, professional liability (E&O), and cyber insurance. Delivers simple explanations, easy applications, digital quotes, and mobile claims for on-the-go business owners.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full B2Z Insurance company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for So-Sure
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to So-Sure
2.2 - Growth funds investing in similar companies to So-Sure
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4 - Top valuation comps for So-Sure
4.2 - Public trading comparable groups for So-Sure
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