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Company profile: Vita Liberata

1.1 - Company Overview

Vita Liberata Logo

Vita Liberata

Headquarter: United Kingdom
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of premium self-tanning and related skincare products, creating, manufacturing and distributing body finishing and tanning solutions. Offerings include Body Blur wash-off skin finisher (with tanning option), self-tanning lotions (tinted or clear), quick-drying self-tan mousses with organic botanicals, facial tan serums and lotions plus Beauty Blur BB cream, and tanning applicator tools for smooth, streak-free application.

Products and services

  • Body Blur: A wash-off skin finishing product that provides a smooth, even tone and is also available with a built-in tanning option
  • Facial Tan: Serum-based facial tanning range including serums and lotions that create a healthy glow for the face, complemented by Beauty Blur BB cream
  • Self Tanning Lotions: Hydrating-formula lotions that deliver a natural-looking tan, available in tinted or clear options and produced by Vita Liberata as part of its premium self-tan range

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Vita Liberata

Cover FX Logo

Cover FX

HQ: United States Website
  • Description: Provider of cosmetic products featuring therapeutic formulations suitable for virtually any skin type and global skin tone, produced and marketed by the company and offered through an online store with various collections.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Cover FX company profile →
Swallowfield Logo

Swallowfield

HQ: United Kingdom Website
  • Description: Provider of personal care and beauty product development, formulation, and supply.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Swallowfield company profile →
Hello Products Logo

Hello Products

HQ: United States Website
  • Description: Provider of highly natural, vegan oral care products that are safe, effective, and delicious, never tested on animals, and made in the USA.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Hello Products company profile →
GF Labs Logo

GF Labs

HQ: Spain Website
  • Description: Provider of high-quality fragrances and ecological, vegan, sustainable, biodegradable scents across children's, selective, bulk, and mass market perfumery.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full GF Labs company profile →
Bellami Hair Logo

Bellami Hair

HQ: United States Website
  • Description: Provider of hair extensions and styling tools, offering Silk Seam extensions with Invisi-Weft technology, Classic Clip-ins with lace-weft, volumizing wefts, ready-to-wear ponytails and wigs, plus accessories for extension care and styling. Markets products with top beauty influencers to digital consumers and through Bellami Beauty Bar locations in Las Vegas, Los Angeles, Houston, Miami, and New York.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Bellami Hair company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Vita Liberata

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Vita Liberata

2.2 - Growth funds investing in similar companies to Vita Liberata

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4 - Top valuation comps for Vita Liberata

4.2 - Public trading comparable groups for Vita Liberata

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4.3 - M&A Transactions similar to Vita Liberata

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Vita Liberata

What does Vita Liberata do?

Vita Liberata is a provider of premium self-tanning and related skincare products, creating, manufacturing and distributing body finishing and tanning solutions. Offerings include Body Blur wash-off skin finisher (with tanning option), self-tanning lotions (tinted or clear), quick-drying self-tan mousses with organic botanicals, facial tan serums and lotions plus Beauty Blur BB cream, and tanning applicator tools for smooth, streak-free application.

Who are Vita Liberata's competitors?

Vita Liberata's competitors and similar companies include Cover FX, Swallowfield, Hello Products, GF Labs, and Bellami Hair.

Where is Vita Liberata headquartered?

Vita Liberata is headquartered in United Kingdom.

How many employees does Vita Liberata have?

Vita Liberata has 1,000 employees 🔒.

When was Vita Liberata founded?

Vita Liberata was founded in 2010 🔒.

What sector and industry vertical is Vita Liberata in?

Vita Liberata is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Vita Liberata

Who are the top strategic acquirers in Vita Liberata's sector and industry

Top strategic M&A buyers and acquirers in Vita Liberata's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Vita Liberata?

Top strategic M&A buyers groups and sectors for Vita Liberata include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Vita Liberata's sector and industry vertical

Which are the top PE firms investing in Vita Liberata's sector and industry vertical?

Top PE firms investing in Vita Liberata's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Vita Liberata's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Vita Liberata's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Vita Liberata's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Vita Liberata include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Vita Liberata's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Vita Liberata?

The key public trading comparables and valuation benchmarks for Vita Liberata include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Vita Liberata for public valuation benchmarks?

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What are recent M&A transactions in Vita Liberata's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Vita Liberata with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Vita Liberata's' sector and industry vertical?

Access recent funding rounds and capital raises in Vita Liberata's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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