Company profile: MaxiNutrition
1.1 - Company Overview
Company description
- Provider of protein-enhanced functional nutrition products under the Maximuscle, Maxifuel and Maxitone brands. Products include Cyclone (whey blend with creatine, calcium HMB, zinc) for strength and performance; Progain (high-protein muscle gainer); Promax (whey blend with BCAAs, vitamin B6, magnesium) for muscle growth and maintenance; and Promax Lean (fat- and sugar-free high-protein shake with green tea extract, caffeine, L-carnitine).
Products and services
- Promax: BCAA-enriched protein blend supporting muscle growth and maintenance, combining whey concentrate, isolate, and hydrolysate with added BCAAs, vitamin B6, and magnesium
- Cyclone: Multi-ingredient protein powder engineered to support strength and performance, featuring whey isolate, concentrate, and hydrolysate plus creatine, calcium HMB, and zinc
- Progain: High-protein muscle gainer architected to support muscle mass and size goals, blending whey proteins and delivering 37g of protein per serving
Key contacts
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Financial details
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1.2 - Competitors and similar companies to MaxiNutrition
Sibberi
HQ: United Kingdom
Website
- Description: Provider of birch water beverages, offering naturally hydrating tree water with 4X less sugar than coconut water; slightly sweet, crisp, and refreshing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
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Continental Foods
HQ: Belgium
Website
- Description: Provider of packaged food products, including soups and sauces.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Divine Chocolate
HQ: United States
Website
- Description: Provider of Fairtrade chocolate products owned by its cocoa farmers, offering dark, milk, and white sharing bars in various cocoa percentages and flavors (mint, raspberry, ginger, toffee, sea salt, strawberries), plus Crispy Thins made with air-popped rice and Fairtrade chocolate, and delivery services with free shipping on orders over $65 and special warm-weather handling.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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McCormick
HQ: United States
Website
- Description: Provider of ready-to-use stocks and broths.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
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Pelican Rouge Coffee Roasters
HQ: United Kingdom
Website
- Description: Provider of complete coffee solutions, vending services, coffee and equipment, leveraging expertise in roasting and blending and placing customer satisfaction and quality at the heart of its offering.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Pelican Rouge Coffee Roasters company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for MaxiNutrition
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to MaxiNutrition
2.2 - Growth funds investing in similar companies to MaxiNutrition
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4 - Top valuation comps for MaxiNutrition
4.2 - Public trading comparable groups for MaxiNutrition
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