Company profile: Serax
1.1 - Company Overview
Company description
- Provider of designer home products, including lighting collections (table, floor, wall lamps) by various artists; furniture with designers like Ann Demeulemeester and Vincent Van Duysen (chairs, tables, sofas for indoor and outdoor use); tableware such as teapots, bowls, and glasses; vases in mouthblown glass and handcrafted porcelain; and scented candles from the Destinations collection inspired by different cities.
Products and services
- Furniture Collections: Collaborating with Ann Demeulemeester and Vincent Van Duysen, Serax develops chairs, tables, and sofas for both indoor and outdoor use, and are indoor/outdoor-capable
- Tableware: Serax supplies teapots, bowls, and glasses crafted with attention to detail and often created by renowned designers, offering refined dining components, and are renowned-designer-led
- Vases: Serax offers vases in various designs and materials—mouthblown glass and handcrafted porcelain—suited for decorative purposes, and are mouthblown
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Serax
Ellery HomeStyles
HQ: United States
Website
- Description: Provider of consumer home textiles, offering a variety of curtains for different home decor needs; bedding including sheets, comforters, and pillowcases; and versatile throws for decoration or warmth.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Ellery HomeStyles company profile →
Nova Lifestyle
HQ: United States
Website
- Description: Provider of residential furniture, designing, manufacturing, marketing, and selling upholstered, wood, and metal-based products for living, dining, bedroom, and home office spaces, serving middle and upper-middle-income consumers worldwide.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Nova Lifestyle company profile →
Svedbergs
HQ: Sweden
Website
- Description: Provider of bathroom furniture, manufacturing quality products for bathrooms; market leader in the Nordic region.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Svedbergs company profile →
National Floorcoverings
HQ: United Kingdom
Website
- Description: Provider of fiber-bonded carpets for the education sector, tufted carpets and tiles for commercial spaces, and specialized indoor and outdoor sports surfaces. Offerings include durable, functional solutions for high-traffic areas, varied styles and designs, and sports flooring tailored to specific athletic needs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full National Floorcoverings company profile →
Creative Co-Op
HQ: United States
Website
- Description: Provider of wholesale home and seasonal decor and fashion accessories, designing and distributing lifestyle products for a broad spectrum of retailers. Offers home decor, dining and entertaining, furniture and lighting, textiles, wall decor, patio and garden items, seasonal collections, and rugs and doormats.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Creative Co-Op company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Serax
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Serax
2.2 - Growth funds investing in similar companies to Serax
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4 - Top valuation comps for Serax
4.2 - Public trading comparable groups for Serax
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