Company profile: GoodHabitz
1.1 - Company Overview
Company description
- Provider of an accessible online learning platform offering a wide range of employee development courses, self-assessments, and tailored coaching, with easy LMS integration. Delivers detailed engagement and progress reports, and a fixed-price subscription granting unlimited access for all employees. Founded in 2011, headquartered in Noord-Brabant.
Products and services
- Fixed Price Subscription: Subscription-based plan granting unlimited access to all GoodHabitz courses for all employees under a single fee
- LMS Integration: Integration-ready capability that easily connects GoodHabitz to existing Learning Management Systems, delivering seamless access to courses directly within current LMS environments
- Online Training Courses: Platform-based catalog with a wide range of online courses covering competencies essential for employee development, via an accessible interface that makes learning easy and fun and lets learners take control
Key contacts
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Financial details
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1.2 - Competitors and similar companies to GoodHabitz
Educatel
HQ: France
Website
- Description: Provider of distance learning and online courses in France, part of the Skill and You group. Offers flexible e-learning with personalized support across sectors including animal care (veterinary assistant, trainer, pet sitter), accounting, management, HR, public service exam prep, security/police/gendarmerie, and fashion (design, styling, textile), helping learners earn recognized qualifications.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Certified Training Institute
HQ: United States
Website
- Description: Provider of state-approved exam preparation and continuing education for builders, contractors, and plumbers; online OSHA-authorized construction and general industry safety courses; and pesticide applicator training and recertification. Offerings include NASCLA prep, IPC/UPC-based curricula, EPA and state-agency approvals, and 24/7 online video courses to support licensing compliance across skill levels.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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ELSA Speak
HQ: United States
Website
- Description: Provider of an AI-powered English learning platform focused on spoken English communication, featuring an AI Tutor for real-time gen AI conversations and in-depth feedback, speaking lessons with personalized learning paths, test and interview preparation, and a Speech Analyzer feature.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ELSA Speak company profile →
Osborne Books
HQ: United Kingdom
Website
- Description: Provider of accounting educational resources, publishing study materials for a variety of accounting certifications and supporting training centers, with free online teaching and revision tools including ebooks, crossword puzzles, and interactive exams.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Osborne Books company profile →
Career Partner
HQ: Germany
Website
- Description: Provider of private higher education and personnel development, offering academic state-approved study programs, certified trainings, and innovative continuous education programs for experts and managers of all industries; one of the largest e-learning providers in Germany with a multitude of courses.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Career Partner company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for GoodHabitz
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to GoodHabitz
2.2 - Growth funds investing in similar companies to GoodHabitz
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4 - Top valuation comps for GoodHabitz
4.2 - Public trading comparable groups for GoodHabitz
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