Company profile: Mediasmart
1.1 - Company Overview
Company description
- Provider of a self-serve mobile programmatic advertising platform focused on real-time optimization across smartphones and tablets, giving access to global mobile inventory and unique incremental metrics. Offers CTV Sync, DOOH with Audience Sync, impactful mobile ads, scalable omnichannel targeting across mobile, CTV and DOOH, and drive-to-store with incrementality using location insights and footfall measurement.
Products and services
- Scalable Omnichannel Targeting: Integrates mobile, CTV, and DOOH ads for cohesive programmatic strategies, architecting unified messaging across channels with access to global mobile inventory for reach and consistency (global-scale)
- Drive to Store with Incrementality: Targets users using location insights on smartphones and tablets, measuring real impact on footfall with unique incremental metrics to attribute visits to ads (incrementality-based)
- Impactful Mobile Ads: Utilizes programmatic buying to reach broad audiences across mobile screens, employing real time optimization on a proprietary technology platform with diverse ad formats for engagement (real-time-optimized)
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Mediasmart
4INFO
HQ: United States
Website
- Description: Provider of identity and media solutions addressing digital and TV convergence, mobile attribution for national brand advertisers to measure ROI via sales lift at the cash register, and audience targeting for publishers, agencies, and brands with 1:1 targeting across multiple screens, including PCs and laptops.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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MotionLead
HQ: France
Website
- Description: Provider of mobile branding solutions enabling advertisers and publishers to reach audiences through transparent, animated and interactive ads overlaying native and web apps without interrupting user navigation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MotionLead company profile →
Fuse Powered
HQ: Canada
Website
- Description: Provider of a player-centric platform for mobile game publishers to optimize every player experience. Delivers targeted IAP offers, rewarded video, and relevant ads to maximize game revenue via a single SDK. Acquired by Upsight in January 2016.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Mobivity
HQ: United States
Website
- Description: Provider of customer engagement and rewards solutions helping restaurant and retail brands increase customer frequency, engagement, and spending. Offers Connected Rewards, a platform integrating with mobile games to deliver real-world rewards for in-game achievements, and SmartMessage, a text messaging solution for businesses to connect with customers, offering promotional messages, loyalty program engagement, and customer feedback.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Mobivity company profile →
Manage
HQ: United States
Website
- Description: Provider of Software-as-a-Service solutions leveraging data to power growth and customer engagement across multiple devices, focused on making mobile easy, efficient, and effective for advertisers to maximize their mobile efforts.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Manage company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Mediasmart
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Mediasmart
2.2 - Growth funds investing in similar companies to Mediasmart
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4 - Top valuation comps for Mediasmart
4.2 - Public trading comparable groups for Mediasmart
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