Company profile: Adazzle
1.1 - Company Overview
Company description
- Provider of Strata, a campaign management platform that automates processes, integrates with various systems, and provides data-driven insights for media buying; forming the core of the new buy-side division of Freewheel Advertisers.
Products and services
- Strata Campaign Management Platform: An enterprise-grade platform that automates processes, integrates with various systems, and delivers data-driven insights for media buying
- Strata Data-Driven Insights: A platform-scale analytics capability that delivers data-driven insights for media buying and campaign management
- Strata Systems Integration: A modular capability that integrates with various systems to support campaign management processes for media buying
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Adazzle
Voxnest
HQ: United States
Website
- Description: Provider of podcasting technology and professional solutions for podcasters and brands to create, distribute, manage, measure, monetize and advertise content, offering comprehensive tools including Spreaker, catering to independent podcasters, and Spreaker Enterprise.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Flite
HQ: United States
Website
- Description: Provider of a creative management platform enabling creative professionals to design visually stunning ads on live, interactive canvases and giving marketers the ability to launch, manage, measure, and optimize digital ad campaigns in real time for top-tier brands, agencies, and publishers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Beemray
HQ: Finland
Website
- Description: Provider of a context intelligence platform with API and analytics for human context data in real time. Uses machine learning on situational, observational and environmental data to help brands enrich, optimize and monetize digital engagements. Offerings include contextual targeting based on page content without cookies or personal IDs, brand safety, analytics, and Moments AI for real-time ad discovery and activation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Beemray company profile →
Resonate
HQ: United States
Website
- Description: Provider of a platform that translates deep insights into people's values, preferences, and beliefs into more relevant marketing and advertising. Uses motivations-based targeting to power online ad campaigns for political campaigns, advocacy groups, and major consumer brands, going beyond demographic, behavioral, or interest targeting to reach audiences based on values such as patriotism.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Resonate company profile →
Adstream
HQ: United Kingdom
Website
- Description: Provider of ad workflow, management, and cross-media distribution technology, delivering a global platform that centralizes assets, data, and media to streamline the creative lifecycle; professional and creative services; a distribution network across TV, streaming, digital, print, and audio; AI-driven insights; production accounting; and DE&I analysis.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adstream company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Adazzle
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Adazzle
2.2 - Growth funds investing in similar companies to Adazzle
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4 - Top valuation comps for Adazzle
4.2 - Public trading comparable groups for Adazzle
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