Company profile: Adjug
1.1 - Company Overview
Company description
- Provider of an online advertising marketplace that connects buyers and sellers of online ads, delivering transparency, control, and choice. Enables publishers to take control of inventory to increase earnings and helps advertisers run better campaigns by knowing where each conversion and traffic is coming from.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Adjug
Admeta
HQ: Sweden
Website
- Description: Provider of yield management for large online publishers, enabling them to handle all their advertising sales channels in a single system.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Admeta company profile →
MediaAlpha
HQ: United States
Website
- Description: Provider of a transparent, vertically integrated programmatic advertising marketplace bringing RTB to performance-based advertising. Delivers data-rich solutions for insurance advertisers, publishers, and agents to target high-intent consumers, optimize acquisition costs vs lifetime value, purchase high-quality leads, and monetize traffic using predictive analytics, yield optimization, and integrations with existing CRM/data systems.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MediaAlpha company profile →
Sharethrough
HQ: Canada
Website
- Description: Provider of an independent global ad exchange connecting publishers and advertisers via advanced technology, supporting omnichannel display, video and native formats, and fostering a sustainable advertising ecosystem. Offers the Sharethrough Ad Platform to enhance user attention and performance with curated inventory, plus GreenPMPs and GreenPMPs+ to reduce carbon emissions by avoiding high-emission, MFA and problematic placements.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Sharethrough company profile →
Giant Media
HQ: United States
Website
- Description: Provider of full service advertising technology specializing in Instream, Outstream, and Over The Top video advertising, enabling brands to distribute contextually relevant videos across digital platforms. Offers a targeting stack powered by IBM Watson's artificial intelligence and machine learning to pinpoint potential customers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Giant Media company profile →
Voxnest
HQ: United States
Website
- Description: Provider of podcasting technology and professional solutions for podcasters and brands to create, distribute, manage, measure, monetize and advertise content, offering comprehensive tools including Spreaker, catering to independent podcasters, and Spreaker Enterprise.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Voxnest company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Adjug
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Adjug
2.2 - Growth funds investing in similar companies to Adjug
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4 - Top valuation comps for Adjug
4.2 - Public trading comparable groups for Adjug
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