Company profile: Advalidation
1.1 - Company Overview
Company description
- Provider of quality assurance services for display and video advertising, including VAST tags and media files. Offerings test against specifications, compliance and privacy standards, ensuring desktop and mobile ads are fast, secure and non-invasive, with bulk uploading and ongoing monitoring.
Products and services
- Bulk Uploading: Batch-processing tool enabling one-go testing by uploading Excel sheets, VAST tags, images, and video files, accelerating desktop, mobile, and video ad QA for fast, secure, non-invasive delivery
- Advalidation Complete Display Ad Quality: Automated service testing display ads for specification and compliance checks, featuring bulk uploading and monitoring to keep desktop and mobile creatives fast, secure, and non-invasive
- Advalidation Complete Video Ad Quality: Privacy-compliant service that tests video ads and VAST media files against specifications and privacy standards to keep video placements fast, secure, and non-invasive across devices
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Advalidation
Datasine
HQ: United Kingdom
Website
- Description: Provider of AI-driven creative marketing insights and tools. Products include Creative AI for designing and editing Shutterstock images (including AI-generated content), Magic Brush to add or remove elements by description, Expand Image to extend image borders, education on creating and licensing AI images, and a generative AI overview.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Polymorph
HQ: United States
Website
- Description: Provider of a white-label SaaS monetization platform powering monetization infrastructure for modern enterprises and publishers. Offers an end-to-end ad serving stack, yield optimization tools, APIs, and access to demand via server-side and self-serve, helping maximize revenue, reduce costs, and deliver better ad experiences.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Terminus
HQ: United States
Website
- Description: Provider of an account-based marketing platform that enables B2B marketers to target companies, engage decision-makers on their terms, and accelerate sales pipeline velocity at scale.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Altitude Digital
HQ: United States
Website
- Description: Provider of programmatic video advertising technology that streamlines connections between publishers and advertisers through its platform, Altitude ARENA®, enabling publishers to optimize inventory, increase margins, grow their online business, and improve user experience and overall performance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Altitude Digital company profile →
Advergame
HQ: United States
Website
- Description: Provider of game-oriented advertising content used by hundreds of global publishers; previously owned by Skyworks and acquired by Arkadium in July 2009.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Advergame company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Advalidation
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Advalidation
2.2 - Growth funds investing in similar companies to Advalidation
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4 - Top valuation comps for Advalidation
4.2 - Public trading comparable groups for Advalidation
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