Company profile: Semasio
1.1 - Company Overview
Company description
- Provider of targeting and insight solutions for programmatic advertising, offering ContextualPLUS to transform first-party data into scalable campaigns, audience extension, cookie-free contextual targeting with pre-built segments, media strategy and activation, Semasio Factory for data onboarding and modeling, and precision pharma targeting in a privacy-compliant manner.
Products and services
- Contextual Targeting: Delivers cookie-less targeting by reaching audiences based on web content context using pre-built segments for programmatic advertising
- ContextualPLUS: Architects a scalable system that transforms first-party data into digital ad campaigns using contextual intelligence and targeting techniques for programmatic reach
- Semasio Factory: Supplies a programmatic data platform facilitating onboarding, modeling, and distribution of data for advertising, enhancing targeting capabilities
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Semasio
Krux
HQ: United States
Website
- Description: Provider of a cloud-based data management platform (DMP) that unifies people data from multiple screens and sources into a single view to help companies deliver personalized commerce, media, and marketing experiences to the right people, in the right way, at the right time across all devices, browsers, and operating systems, serving marketers, publishers, and agencies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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YipitData
HQ: United States
Website
- Description: Provider of alternative data-driven market research, delivering actionable insights and reports by collecting and analyzing sources such as credit card transactions, web data, and app usage. Offers research and performance analysis, KPI dashboards, data feeds, and granular datasets including receipt, card, and web data for retailers, brands, and across industries.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Reed Business Information
HQ: United States
Website
- Description: Provider of B2B media and data services, offering 80+ publications, websites, newsletters, directories and direct-marketing across media, manufacturing, electronics, construction, hospitality, printing and retail; plus risk management solutions for insurance, financial services and healthcare, including analytics for fraud prevention, identity verification and compliance, and digital identity tools like ThreatMetrix, Emailage and the IDU Mobile App.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Reed Business Information company profile →
PropertyShark
HQ: United States
Website
- Description: Provider of a real estate research website aggregating comprehensive property data and listings across major US markets. Offers property search and in-depth records (ownership, characteristics, zoning, sales history, title documents), owner names and contact details with owner-name search, foreclosure listings, property value estimates via a comps tool, and commercial real estate listings.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Emporis
HQ: Germany
Website
- Description: Provider of building industry information, managing data on structures in more than 200 countries. World market leader for information on buildings with 10 or more floors, compiling data from sources such as data researchers and building-related companies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Emporis company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Semasio
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Semasio
2.2 - Growth funds investing in similar companies to Semasio
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4 - Top valuation comps for Semasio
4.2 - Public trading comparable groups for Semasio
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