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Company profile: FreeAgent

1.1 - Company Overview

FreeAgent Logo

FreeAgent

Headquarter: United Kingdom
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of online accounting and money management software for small businesses, freelancers, and landlords, offering tools to manage invoices, expenses, projects, and tax filings, plus Self Assessment for landlords; integrations with Mettle, Amazon UK Marketplace, and GoCardless; and a Practice Dashboard for accountants and bookkeepers.

Products and services

  • Mettle Integration: Bank-integrated connection with NatWest’s free Mettle business bank account, offering finance management and complimentary access to FreeAgent’s accounting software for users
  • FreeAgent Accounting Software: Cloud-based platform for small businesses and freelancers that manages invoices, tracks expenses, organises projects, and handles tax filings within an integrated money management product
  • FreeAgent for Landlords: Landlord-tailored edition that records rental income and expenses, manages property finances, and files Self Assessment tax returns through FreeAgent’s online accounting system

Key contacts

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Financial details

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1.2 - Competitors and similar companies to FreeAgent

Softrax Logo

Softrax

HQ: United States Website
  • Description: Provider of enterprise billing and revenue management solutions via the SOFTRAX Revenue Management System (RMS), combining best-in-class automation for one-time, milestone, subscription, consumption, and renewal billing with complex revenue recognition in a single solution to streamline the revenue management process.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Softrax company profile →
Uni Micro Logo

Uni Micro

HQ: Norway Website
  • Description: Provider of cloud-based finance and administration software for small and medium-sized businesses, offering accounting (bank module, year-end support, asset register, dynamic reports), invoicing (sales tracking, unpaid invoices, reminders), payroll (from calculation to public reporting), time tracking (app and web), e-commerce (integrations with accounting, payment and shipping providers), and an agency solution for accountants.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Uni Micro company profile →
Blue Marble Payroll Logo

Blue Marble Payroll

HQ: United States Website
  • Description: Provider of global payroll and HR solutions for small and mid-sized companies, delivering international payroll services and compliance in over 100 countries via its WebGlobe cloud platform. Offers global expansion support, consulting for company formation and labor law compliance, HR lifecycle management, and treasury management for global payments, reporting, and data access.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Blue Marble Payroll company profile →
WhiteVision Logo

WhiteVision

HQ: The Netherlands Website
  • Description: Provider of smart automation software that improves efficiency in financial administration and procurement by eliminating monotonous, repetitive work. Used by more than 1,650 customers to process purchase invoices, with over 18,000,000 documents handled per year.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full WhiteVision company profile →
Ctrl Logo

Ctrl

HQ: The Netherlands Website
  • Description: Provider of an online platform for accounting firms and administrative offices, enabling optimal collaboration between entrepreneurs, accountants, cloud-based market and requesting parties.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Ctrl company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for FreeAgent

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Buyer group 1: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to FreeAgent

2.2 - Growth funds investing in similar companies to FreeAgent

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4 - Top valuation comps for FreeAgent

4.2 - Public trading comparable groups for FreeAgent

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4.3 - M&A Transactions similar to FreeAgent

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About FreeAgent

What does FreeAgent do?

FreeAgent is a provider of online accounting and money management software for small businesses, freelancers, and landlords, offering tools to manage invoices, expenses, projects, and tax filings, plus Self Assessment for landlords; integrations with Mettle, Amazon UK Marketplace, and GoCardless; and a Practice Dashboard for accountants and bookkeepers.

Who are FreeAgent's competitors?

FreeAgent's competitors and similar companies include Softrax, Uni Micro, Blue Marble Payroll, WhiteVision, and Ctrl.

Where is FreeAgent headquartered?

FreeAgent is headquartered in United Kingdom.

How many employees does FreeAgent have?

FreeAgent has 1,000 employees 🔒.

When was FreeAgent founded?

FreeAgent was founded in 2010 🔒.

What sector and industry vertical is FreeAgent in?

FreeAgent is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for FreeAgent

Who are the top strategic acquirers in FreeAgent's sector and industry

Top strategic M&A buyers and acquirers in FreeAgent's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for FreeAgent?

Top strategic M&A buyers groups and sectors for FreeAgent include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in FreeAgent's sector and industry vertical

Which are the top PE firms investing in FreeAgent's sector and industry vertical?

Top PE firms investing in FreeAgent's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in FreeAgent's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in FreeAgent's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in FreeAgent's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to FreeAgent include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in FreeAgent's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for FreeAgent?

The key public trading comparables and valuation benchmarks for FreeAgent include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for FreeAgent for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for FreeAgent with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in FreeAgent's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for FreeAgent with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in FreeAgent's' sector and industry vertical?

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