Company profile: SimpliField
1.1 - Company Overview
Company description
- Provider of a B2B SaaS mobile platform for internal communications, retail operations, and performance analytics. Offers real-time 360-degree field intelligence to replace spreadsheets and paper, with tools for news, chat, alerts, visual merchandising collaboration, task management, store visits & audits, training and onboarding, and role-specific metrics and dashboards.
Products and services
- Analyze: Enterprise-grade system aligning teams on actionable data via role-specific metrics and dashboards, delivering real-time 360-degree field insights to drive agile execution and sales across retail operations
- Operate: Modular platform for organizing team activities, task management, training, and visit scheduling, architected to replace spreadsheets with smart mobile workflows that streamline execution across distributed retail field teams
- Communicate: Mobile-first product for real-time communications—news, chat, alerts, and visual merchandising collaboration—supplying unified channels that keep field teams synchronized and responsive across retail operations
Key contacts
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Financial details
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1.2 - Competitors and similar companies to SimpliField
Shopfloor Support
HQ: United States
Website
- Description: Provider of shop floor control (SFC) solutions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Shelfgram
HQ: Canada
Website
- Description: Provider of AI-powered retail insights tools and a repository of in-store photos to browse aisles across over 2,000 retailers, enabling virtual aisle walkthroughs, automated price checks, shopper attention heatmaps, advanced text search, and historical store tours, with an enterprise platform offering unlimited features, seats, and support to help businesses understand retail execution.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Yocuda
HQ: United Kingdom
Website
- Description: Provider of retail customer identification and engagement solutions enabling 100% in-store customer recognition in real time. Offerings include Digital Receipts for data capture and post-purchase engagement, a Single Customer View, Loyalty and e-gift cards, a Real Time Portal for reporting, Clienteling tools for personalized service, and Offline Sales Attribution linking in-store customer identification to digital marketing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Irisys
HQ: United Kingdom
Website
- Description: Provider of people counting technologies and queue management solutions. InfraRed Integrated Systems (Irisys) supplies people counting sensors and world-leading hardware, led by the Gazelle 2 flexible people counter, leveraging unique thermal-based technology and backed by over 20 years of innovation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Irisys company profile →
RapidBlue Solutions
HQ: Finland
Website
- Description: Provider of shopper analytics for offline brick-and-mortar locations, delivering real-world consumer movement and behavior insights equivalent to Google Analytics online for physical stores.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full RapidBlue Solutions company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for SimpliField
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to SimpliField
2.2 - Growth funds investing in similar companies to SimpliField
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4 - Top valuation comps for SimpliField
4.2 - Public trading comparable groups for SimpliField
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