Company profile: Mouseflow
1.1 - Company Overview
Company description
- Provider of behavior analytics SaaS enabling website optimization for marketing, product, UX, analytics, and CRO teams. Offers session replay with frustration monitoring, heatmaps to visualize clicks, scrolls, and mouse movement, funnels to reveal drop-offs, form analytics to track field issues, and user feedback via on-site surveys. Used by more than 190,000 clients worldwide.
Products and services
- Heatmaps: Engineers a SaaS-based behavior analytics map that shows where users scroll, click, and move their mouse, revealing attention hotspots and ignored website elements for optimization
- Session replay: Produces a SaaS-based replay system that allows users to view individual user behaviors on their website through live recordings and frustration monitoring within specific sessions
- Funnels: Creates a SaaS-based visual representation of how many visitors turn into confirmed customers along the user journey, highlighting pages causing drop-offs to focus optimization efforts
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Mouseflow
Brandwatch
HQ: United Kingdom
Website
- Description: Provider of a social suite that empowers over 7,500 of the world’s most admired companies to understand and engage with customers at the speed of social, combining AI-enriched digital consumer intelligence with industry-leading social media management tools.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Kyto
HQ: Germany
Website
- Description: Provider of SaaS solutions that support small and medium enterprises in optimizing and increasing their international online B2B presence. A proprietary platform synchronizes company and product data across business directories, marketplaces, and search engines. Offerings: Platform Engine (data management), Website Engine (lead conversion), KytoSync (centralized B2B data management), and the Kyto Knowledge Area blog.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Kickdynamic
HQ: United Kingdom
Website
- Description: Provider of an email personalization platform with open-time marketing that adapts content at open to device, location, and time, optimizes for the highest-converting image, and updates pricing, stock, and social content. Offers Litmus Personalize and Litmus Personalize Pro for customizable live content, dynamic content automation, and advanced targeting, plus Quick Start Personalization Templates to create personalized emails quickly.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Myers Media Group
HQ: United States
Website
- Description: Provider of enterprise SEO software for Fortune 1000 and medium to large companies in competitive markets. Solutions include the MarketPage™ platform for large-scale audience acquisition and scalable revenue growth, Marketing Pages to boost organic, paid, and email efforts, SmartContent™ hybrid content, and internal linking to improve rankings, indexation, and conversion.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Myers Media Group company profile →
Chartbeat
HQ: United States
Website
- Description: Provider of a content intelligence platform for publishers that measures and monetizes audience attention and engagement on page content and advertising. Offers real-time and historical editorial analytics across desktop, social, and mobile; dashboards for interactions and conversions; headline and image testing; video engagement insights; and email reports with auto-generated insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Chartbeat company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Mouseflow
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Mouseflow
2.2 - Growth funds investing in similar companies to Mouseflow
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4 - Top valuation comps for Mouseflow
4.2 - Public trading comparable groups for Mouseflow
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