Company profile: Webtrekk
1.1 - Company Overview
Company description
- Provider of customer intelligence and analytics solutions that connect and activate user and marketing data across devices, delivering data-driven overviews of online marketing and acquisition to optimize spend and decisions. Offers Mapp Intelligence, integrating Webtrekk analytics into Mapp Cloud for cross-channel insights based on first-party data, and AI Marketer to support decision-making and digital marketing optimization.
Products and services
- Webtrekk Customer Intelligence Platform: Engineers cross-device connection and activation of user and marketing data across all devices to enable customer intelligence and coordinated data activation
- Mapp Intelligence: Integrates Webtrekk analytics into Mapp Cloud to deliver cross-channel marketing insights based on first-party data, enabling marketers to understand performance across channels
- AI Marketer: Template-driven under-development project that supports analysts and marketers with decision-making templates and targeted suggestions for optimizing digital marketing activities
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Webtrekk
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HQ: United States
Website
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- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Mass Relevance
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Website
- Description: Provider of cloud-based software for media and entertainment sectors enabling social media content aggregation, filtration, and integration, serving clients including CISCO, GolfDigest, MSNBC, NBC Sports, and Pepsi.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Drift
HQ: United States
Website
- Description: Provider of a conversational marketing and sales platform that connects businesses with website visitors in real time using bots, artificial intelligence, and live chat to gather customer feedback, generate qualified leads, accelerate the sales cycle, and deliver a modern buying experience.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Inlead
HQ: France
Website
- Description: Provider of a tool for franchises and their members to manage geolocated e-advertising campaigns, including campaign implementation, automatic activation, monitoring, and final reporting, with point-of-sale personalization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Kapost
HQ: United States
Website
- Description: Provider of content marketing software that enables companies to manage content marketing as a structured business process, offering a platform to manage ideation, production, distribution, audience development, and analytics, helping marketers generate more content and traffic.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Webtrekk
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Webtrekk
2.2 - Growth funds investing in similar companies to Webtrekk
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4 - Top valuation comps for Webtrekk
4.2 - Public trading comparable groups for Webtrekk
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