Company profile: Yoast
1.1 - Company Overview
Company description
- Provider of SEO software and training for holistic website optimization. Offers plugins including Yoast SEO Premium and Yoast SEO for WordPress, Shopify, TYPO3, and Video SEO to optimize content, keywords, site structure, manage redirects, and improve technical SEO, usability, speed, and reliability. Also provides Yoast SEO Academy with free and premium courses on SEO, WordPress, and Yoast plugins.
Products and services
- Yoast SEO for WordPress Plugin: Plugin-based, it assists in optimizing WordPress websites for search engines with features for keyword optimization and site structure, improving overall site findability within WordPress
- Yoast SEO Premium: Premium-grade WordPress plugin that helps optimize website content, manage redirects, and improve technical SEO, combining content optimization with redirect management and technical enhancements for comprehensive site optimization
- Yoast SEO for Shopify: Shopify-compatible plugin that enhances a store’s SEO, aiming to increase traffic and sales through targeted SEO improvements designed for Shopify merchants
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Yoast
6sense
HQ: United States
Website
- Description: Provider of an account-based marketing platform for B2B organizations that uses Revenue AI to capture anonymous buying signals, target the right accounts, and recommend channels and messages to improve revenue performance. Helps create, manage, and convert pipeline to predictable revenue while removing guesswork, friction, and wasted sales effort across sales, marketing, and customer success.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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RingRing
HQ: Belgium
Website
- Description: Provider of automated cloud communications solutions via SMS, voice, and email, including appointment and payment reminders, satisfaction surveys, and SMS marketing, to improve customer communication, service quality, business performance, and ROI.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full RingRing company profile →
Canopy Labs
HQ: Canada
Website
- Description: Provider of a customer analytics platform for small and mid-sized enterprises, offering predictions on audience behavior and trends, tools to build and apply customer models, and support for marketing campaigns and strategic planning to help companies better understand and sell to their audiences. Founded in 2012 and headquartered in Ontario, Canada.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Canopy Labs company profile →
Workgroups
HQ: United States
Website
- Description: Provider of an end-to-end productivity solution for marketing and creative teams, offering project management with task assignments, timelines, and workload prioritization; resource management for planning and capacity forecasting; time tracking; review and approval with version control; customizable dashboards and reporting; and project request forms.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Workgroups company profile →
InternetQ
HQ: Greece
Website
- Description: Provider of large-scale mobile, social and app-driven marketing solutions leveraging the global adoption of connected devices, including MobiDialog—a proven mobile marketing platform enabling brands, mobile network operators and media companies to rapidly implement targeted, interactive and measurable campaigns.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full InternetQ company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Yoast
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Yoast
2.2 - Growth funds investing in similar companies to Yoast
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4 - Top valuation comps for Yoast
4.2 - Public trading comparable groups for Yoast
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