Company profile: Actito
1.1 - Company Overview
Company description
- Provider of relationship marketing software for large and medium-sized companies, offering a CDP for unified customer views and real-time enrichment; marketing automation for multichannel personalized campaigns; a content hub; marketing analytics with A/B testing; email marketing; transactional messages; and features like web-to-print and couponing, via a customizable portal with made-to-measure apps.
Products and services
- Marketing Automation: A multichannel, CDP-integrated system that automates campaigns and delivers personalized interactions across email and other channels for consistent, targeted engagement
- Customer Data Platform (CDP): A real-time platform that unifies and stores data from diverse sources to build comprehensive customer views, enabling personalized campaigns and continuous data enrichment
- Email Marketing: A dynamic email component that produces personalized messages with conditional blocks and adaptable content to better engage customers across campaigns
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Actito
TrackMaven
HQ: United States
Website
- Description: Provider of a marketing analytics platform that helps prove ROI and improve results on 20+ digital channels.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Countable
HQ: United States
Website
- Description: Provider of an enterprise platform and technology solutions for virtual community management and engagement, enabling communication and human interconnectedness for corporations, non-profits, and political campaigns.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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BrandMuscle
HQ: United States
Website
- Description: Provider of integrated local and channel marketing platform and services that simplify and scale brand impact, including campaign compliance solutions with customizable templates and vendor integrations, fund and grant management, expert compliance review, custom creative development, and a brand-approved asset library with content management.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Carnival
HQ: United States
Website
- Description: Provider of a mobile marketing platform enabling brands and agencies to run interactive messages and analytics into their mobile apps. Launched in 2008 by Guy Horrocks and Cody Bunea; based in New York, New York.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Sub(x)
HQ: United Kingdom
Website
- Description: Provider of AI-based machine learning solutions for online customer acquisition, offering a marketing tool that automatically converts raw data from user behavior and marketing interactions into algorithm-friendly formats, reducing data preparation and associated costs for businesses of any size.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Actito
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Actito
2.2 - Growth funds investing in similar companies to Actito
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4 - Top valuation comps for Actito
4.2 - Public trading comparable groups for Actito
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