Company profile: What Users Do
1.1 - Company Overview
Company description
- Provider of SaaS usability testing and UX research, enabling brands to watch users' screen recordings and think-aloud feedback, gather qualitative, quantitative and mixed-methods insights, recruit high-quality participants globally with 200+ demographic filters across 100+ countries and 20 languages, leverage automated transcripts, playback, notes, charts and heatmaps, and choose plans from quick start to enterprise with unlimited studies.
Products and services
- Audience Solutions: Delivers global-scale participant sourcing, recruiting high-quality users rapidly from a worldwide network using over 200 demographic filters for precise targeting across diverse UX research studies
- Automated Insights: Produces automated analysis with automated transcripts, playback, timestamped notes, and auto-generated charts and heatmaps to speed reviewing user videos and spoken feedback
- UserZoom Platform: Engineers a mixed-methods UX research platform delivering qualitative and quantitative insights across various user experiences for brands optimizing digital journeys via online usability testing
Key contacts
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Financial details
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1.2 - Competitors and similar companies to What Users Do
Botkube
HQ: United States
Website
- Description: Provider of a messaging bot for monitoring and debugging Kubernetes clusters, delivering real-time alerts, troubleshooting and remediation in chat. Offers ChatOps to act on events with Kubectl and Helm, multi-cluster management, and platform engineering tools that automate secret management, CI/CD summaries, and pod failure investigations with integrations like Google Cloud Secret Manager and GitHub Actions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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ObservePoint
HQ: United States
Website
- Description: Provider of analytics testing and data governance solutions enabling organizations to trust their data and improve customer experiences. Offerings include automated audits for tag QA and monitoring; privacy validation for policy links, consent banners, and CMP functionality; technology and cookie governance; landing page validation; and TagDebugger, a free Chrome extension for tag and variable inspection.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ObservePoint company profile →
OpenHallway
HQ: United States
Website
- Description: Provider of internet-based usability testing services, offering a web app that records users’ screens and voices as they interact with a website and providing access to a recruited panel of test users.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Reflect
HQ: United States
Website
- Description: Provider of an automated no-code web testing tool for developers to test web apps. Offers machine-derived tests designed for maintainability, with multiple test-editing modes such as modifying text input values and accepting visual changes that would otherwise fail prior assertions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Reflect company profile →
LessPainful
HQ: United States
Website
- Description: Provider of open source cross-platform functional test platforms for Android and iOS, designing and developing mobile testing platforms.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full LessPainful company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for What Users Do
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to What Users Do
2.2 - Growth funds investing in similar companies to What Users Do
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4 - Top valuation comps for What Users Do
4.2 - Public trading comparable groups for What Users Do
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