Company profile: Firstborn Capital
1.1 - Company Overview
Company description
- Provider of digital marketing and lead generation in the fintech sector, specializing in unsecured consumer and bank loans. Develops conversion-optimized, brand-safe solutions through partnerships with financial companies and banks.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Firstborn Capital
Clearco
HQ: Canada
Website
- Description: Provider of an online financial platform delivering non-dilutive growth capital to ecommerce and B2B businesses. Offers an ecommerce funding platform, invoice funding, and fast funding for invoices and receipts (often within 24 hours). Utilizes a proprietary scoring system to assess business performance and optimize funding terms, supporting marketing, shipping, logistics, and inventory management.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full Clearco company profile →
BankingCheck
HQ: Germany
Website
- Description: Provider of a review and evaluation portal for banks, insurance companies, financial service providers, and their products.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full BankingCheck company profile →
IOU Financial
HQ: United States
Website
- Description: Provider of small business financing and advisory solutions, offering loans of $15,000 to $1,500,000 with 6–36 month terms and flexible daily, weekly, bi-weekly, or monthly repayments. Features an online application enabling funding within 24 hours, and a partner program for resellers and brokers with technology and support to offer loans to their clients.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full IOU Financial company profile →
CreditReport
HQ: United States
Website
- Description: Provider of credit checking and rating services, offering free Experian credit report and FICO Score 8 without a credit card, credit monitoring across Experian, Equifax, and TransUnion with alerts for changes, identity theft protection with fraud alerts and restoration assistance, and credit education resources.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full CreditReport company profile →
Creditshelf
HQ: Germany
Website
- Description: Provider of digital SME financing solutions, offering unsecured loans for operational costs, growth finance tailored to complex situations, real estate liquidity bridging, venture debt light for sales and marketing expansion, and e-commerce financing with rapid processing, plus a Skonto Calculator to assess early-payment discounts and loan benefits.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Creditshelf company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Firstborn Capital
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Firstborn Capital
2.2 - Growth funds investing in similar companies to Firstborn Capital
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4 - Top valuation comps for Firstborn Capital
4.2 - Public trading comparable groups for Firstborn Capital
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