Company profile: Rooster Money
1.1 - Company Overview
Company description
- Provider of a pocket money management app and a prepaid debit card for children, helping families track allowances, manage chores, and set savings goals. The Rooster Card is a prepaid debit card for ages 6–17, managed via the app. Designed to teach children the value of money and responsible saving in a digital age.
Products and services
- Pocket Money App: A digital-first app that architects pocket money, tracks allowances, and sets savings goals for children using simple, progressive, gameful technology to teach money values
- Rooster Card: An app-integrated prepaid debit card for children aged 6–17, managed through the pocket money app and including chore management to build responsible saving habits
- Savings Goals: A gameful in-app component that architects clear targets and motivates children to save responsibly, helping parents teach money value with simple, progressive digital experiences
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Rooster Money
Unifiedpost
HQ: Belgium
Website
- Description: Provider of digital automation solutions that build digital connections, including electronic invoicing (creation, distribution and tracking with local tax compliance), digital payments (faster transactions and automated reconciliation), procurement automation, Global Compliance Checker for e-invoicing/reporting mandates, Crossnet for e-invoices, e-payments and e-procurement, and Banqup for SME invoicing, billing and payments via mobile app.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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ChoicePay
HQ: United States
Website
- Description: Provider of electronic bill payment solutions enabling billers to accept cash, electronic checks, and credit and debit payments via phone, Web, interactive voice response, call center, walk-up kiosk technology, and walk-in retail agents; includes a kiosk network solution.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Fintech Select
HQ: Canada
Website
- Description: Provider of prepaid card programs, mobile banking solutions, and cryptocurrency technologies. Offers Visa/MasterCard prepaid programs for activation, funding, and reloads for government disbursements, payroll, and retail gift cards; Twifty e-wallet for e-commerce, corporate disbursements, and remittances; Selectcoin for buying/selling cryptocurrencies via retail POS; and 24/7/365 call center support in Canada and the US.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Pungle
HQ: Canada
Website
- Description: Provider of digital payment solutions via a payments-as-a-service platform, helping SMBs and enterprises reduce cost, delivery time, administration, and customer friction. Offers a single interface to manage transfers and multiple options for customers to accept funds.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Pungle company profile →
CrefoPay
HQ: Germany
Website
- Description: Provider of comprehensive eCommerce and point-of-sale payment solutions, including CrefoPay for integrating multiple payment methods and risk controls; tools for risk management, fraud prevention, and scoring; single-access payment processing; receivables management; omnichannel cross-channel processing; and automated identification and new customer registration.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full CrefoPay company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Rooster Money
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Rooster Money
2.2 - Growth funds investing in similar companies to Rooster Money
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4 - Top valuation comps for Rooster Money
4.2 - Public trading comparable groups for Rooster Money
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