Company profile: Ultra Premium Direct
1.1 - Company Overview
Company description
- Provider of accessible, quality nutrition and care for dogs and cats through a direct, transparent, cost-effective distribution model. Offers grain-free and low-grain dog and cat kibble made with fresh ingredients; dog wet food with high-quality animal proteins and no grains; dog treats for well-being; tailored dog supplements; and grooming and hygiene products.
Products and services
- Croquettes pour chien (Dog Kibble): Ultra Premium Direct engineers dry dog meals with fresh chicken or salmon, featuring grain-free formulation, also offered in low-grain recipes to respect natural canine diets
- Croquettes pour chat (Cat Kibble): Ultra Premium Direct produces dry cat food made with fresh ingredients, featuring grain-free formulation, also available in low-grain options to align with feline dietary preferences
- Pâtée pour chien (Dog Wet Food): Ultra Premium Direct delivers wet dog food in cans or pouches made with high-quality animal proteins, specified as no-grain composition to respect natural diets and provide balanced, enjoyable feeding
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Ultra Premium Direct
Rex Specs
HQ: United States
Website
- Description: Provider of outdoor dog apparel, goggles, and accessories for safety and protection. Offerings include Rex Specs Goggles with UVA/UVB and impact-resistant lenses and a dynamic strap system; Trailhead and Brahma Webb collars and Rolled Leather collars; Trailhead leashes with single or dual snaps, padded handles, daisy chain loops, and configurations for hands-free use or handling two dogs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full Rex Specs company profile →
Nom Nom
HQ: United States
Website
- Description: Provider of real food for dogs and cats as part of a pet health offering, focused on improving their health and longevity one meal at a time and offering an alternative to mass-produced pet food.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Nom Nom company profile →
FetchDog
HQ: United States
Website
- Description: Provider of an online destination for dog owners to shop, learn, and socialize, offering quality dog supplies and credible health and wellness advice. Products include dog beds, homes, collars, leashes and harnesses, apparel, toys, treats, bowls, and dog travel.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Rocco & Roxie
HQ: United States
Website
- Description: Provider of pet products including enzymatic stain and odor eliminators for pet messes, gourmet jerky sticks for dogs, no-chew extreme bitter spray to deter chewing, soothing oatmeal and calm sensitive dog shampoos with aloe and chamomile, and a natural corncob-based litter box odor eliminator for household odor control.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Rocco & Roxie company profile →
4Knines
HQ: United States
Website
- Description: Provider of premium, heavy-duty seat covers for pets, including durable, waterproof, non-slip car seat covers for dogs to protect car interiors; cargo liners for vehicle cargo areas; and complementary accessories, all backed by a 100% satisfaction guarantee and available via www.4knines.com.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full 4Knines company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Ultra Premium Direct
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Ultra Premium Direct
2.2 - Growth funds investing in similar companies to Ultra Premium Direct
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4 - Top valuation comps for Ultra Premium Direct
4.2 - Public trading comparable groups for Ultra Premium Direct
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