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Company profile: Picnic

1.1 - Company Overview

Picnic Logo

Picnic

Headquarter: Finland
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of café services across Finland, operating 42 locations in the Helsinki metropolitan area, Rovaniemi, Tornio and Oulu. Offers breakfast (coffee with one or two items, until 10:00 weekdays, 11:00 weekends), lunch including sandwiches, salads and baked potatoes, nutritious takeaway snacks, and coffee including options from Kaffa Roastery, plus pre-order catering for meetings and conferences.

Products and services

  • Coffee: Picnic delivers coffee across 42 cafés in Helsinki metropolitan area, Rovaniemi, Tornio and Oulu, featuring Kaffa Roastery–optioned selections
  • Lunch: Picnic supplies lunch options including sandwiches, salads, and baked potatoes across 42 Finnish locations in Helsinki, Rovaniemi, Tornio and Oulu, offering menu-diverse café fare
  • Breakfast: Picnic offers breakfast with coffee and a choice of one or two items, available until 10:00 on weekdays and 11:00 on weekends across its cafés, time-bound

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Picnic

Krystal Logo

Krystal

HQ: United States Website
  • Description: Provider of quick-service restaurant operations and franchising across 360 locations specializing in hamburgers, offering small, square Krystal Hamburgers, breakfast combos (Daybreak Duo), limited-time spicy items (The Hotness), and a mobile app for ordering on the go and earning rewards.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Krystal company profile →
Young's Logo

Young's

HQ: United Kingdom Website
  • Description: Provider of pub and hotel operations in the United Kingdom, managing over 230 pubs in London and the South of England. Offers drinks, seasonal British food and curated wines, no- and low-alcohol beverages, and accommodation. Features pub gardens, rooftops and terraces, and seasonal stay packages (e.g., two-night Summer Nights). Also owns, leases and subleases pubs.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Young's company profile →
Papa Murphy's Logo

Papa Murphy's

HQ: United States Website
  • Description: Provider of take-and-bake pizzas through a chain of pizzerias, offering handmade and custom pizzas, salads, cheesy bread, chocolate chip cookie dough, cinnamon wheels, and soft drinks.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Papa Murphy's company profile →
Lennys Grill & Subs Logo

Lennys Grill & Subs

HQ: United States Website
  • Description: Provider of an online portal that enables users to order craft breads baked fresh daily, premium sliced meats, and freshly prepared toppings.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Lennys Grill & Subs company profile →
Jimmy John's Logo

Jimmy John's

HQ: United States Website
  • Description: Provider of freshly made-to-order sandwiches through a franchised restaurant chain, offering delivery and pickup via online ordering, catering with party platters and box lunches for events, store location information, and a rewards loyalty program; part of the Inspire Brand family of restaurants.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Jimmy John's company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Picnic

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Buyer group 1: ████████ ████████

●● companies
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Picnic

2.2 - Growth funds investing in similar companies to Picnic

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4 - Top valuation comps for Picnic

4.2 - Public trading comparable groups for Picnic

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4.3 - M&A Transactions similar to Picnic

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Picnic

What does Picnic do?

Picnic is a provider of café services across Finland, operating 42 locations in the Helsinki metropolitan area, Rovaniemi, Tornio and Oulu. Offers breakfast (coffee with one or two items, until 10:00 weekdays, 11:00 weekends), lunch including sandwiches, salads and baked potatoes, nutritious takeaway snacks, and coffee including options from Kaffa Roastery, plus pre-order catering for meetings and conferences.

Who are Picnic's competitors?

Picnic's competitors and similar companies include Krystal, Young's, Papa Murphy's, Lennys Grill & Subs, and Jimmy John's.

Where is Picnic headquartered?

Picnic is headquartered in Finland.

How many employees does Picnic have?

Picnic has 1,000 employees 🔒.

When was Picnic founded?

Picnic was founded in 2010 🔒.

What sector and industry vertical is Picnic in?

Picnic is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Picnic

Who are the top strategic acquirers in Picnic's sector and industry

Top strategic M&A buyers and acquirers in Picnic's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Picnic?

Top strategic M&A buyers groups and sectors for Picnic include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Picnic's sector and industry vertical

Which are the top PE firms investing in Picnic's sector and industry vertical?

Top PE firms investing in Picnic's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Picnic's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Picnic's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Picnic's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Picnic include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Picnic's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Picnic?

The key public trading comparables and valuation benchmarks for Picnic include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Picnic for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Picnic with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Picnic's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Picnic with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Picnic's' sector and industry vertical?

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