Company profile: Flarie
1.1 - Company Overview
Company description
- Provider of a mobile game-vertising platform for B2C brands, offering Flarie Studio to create and customize web-based hyper-casual games via drag-and-drop, enabling brand integration and distribution across touchpoints, plus branded games, advergames, and gamification to promote engagement and brand awareness.
Products and services
- Flarie Studio: Engineers customizable, web-based hyper-casual games via a drag-and-drop interface, enabling brand asset integration and distribution across various touchpoints for high-engagement B2C campaigns
- Advergames: Produces branded, free-to-play hyper-casual game products specifically for advertising, designed to drive engagement and increase brand awareness through interactive play and message-aligned visuals
- Branded Games: Architects interactive digital experiences to promote specific brands, products, or services, integrating brand messages and visual elements into engaging, hyper-casual gameplay
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Flarie
Red Hot Labs
HQ: United States
Website
- Description: Provider of tools for app developers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Noodlecake
HQ: Canada
Website
- Description: Provider of indie game publishing and release services across multiple platforms, helping developers reach larger audiences, and publisher of titles including Perfect Grind (upcoming single-touch mobile skateboarding), Slash Quest (Apple Arcade), NUTS (single-player surveillance mystery), Chameleon Run+ (Apple Arcade), and Summer Catchers (multi-platform, including Nintendo Switch).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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NaturalMotion
HQ: United Kingdom
Website
- Description: Provider of social mobile games for iOS and Android, including ultra-high-quality free-to-play titles such as CSR Racing 2 (mobile drag racing), Dawn of Titans (3D strategy battles), and Star Wars: Hunters (team-based arena combat for mobile and Nintendo Switch), plus Access All Areas, a web-based virtual studio offering insights into game development and careers, with educational tools and resources.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full NaturalMotion company profile →
AppyNation
HQ: United Kingdom
Website
- Description: Provider of a developer-led collaborative consortium model for independent studios across the UK, offering an alternative to the traditional publisher model across all digital platforms, with backing from NESTA.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AppyNation company profile →
Ketchapp
HQ: France
Website
- Description: Provider of free-to-play hyper-casual game publishing for mobile and tablets, offering game development support on retention, monetization, and launch strategies, a cross-promotion system to enhance visibility, and user acquisition campaigns to increase downloads and engagement. Publishes titles such as Rider Worlds and Knife Hit.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Ketchapp company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Flarie
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Flarie
2.2 - Growth funds investing in similar companies to Flarie
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4 - Top valuation comps for Flarie
4.2 - Public trading comparable groups for Flarie
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