Company profile: Playbrush
1.1 - Company Overview
Company description
- Provider of digital oral care solutions for children and adults, including GUM Playbrush smart sonic toothbrushes, the Playbrush Smart attachment for manual brushes, and the GUM Playbrush App with interactive games, coaching and brushing statistics. Offers replacement brush heads, a subscription for app access, detailed statistics and regular delivery of brush heads and toothpaste, and GUM Smart One for adults.
Products and services
- GUM Playbrush App: App-based platform compatible with GUM Playbrush and Playbrush Smart, delivering interactive games, brushing coaching, and detailed brushing statistics for children
- GUM Playbrush: Bluetooth-enabled sonic toothbrush for children that pairs to the GUM Playbrush App to translate brushing movements into interactive games and deliver in-app brushing coaching
- Subscription Service: Subscription-based program granting unlimited access to all app games and detailed brushing statistics, plus regular delivery of replacement brush heads and toothpaste for ongoing oral care engagement
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Playbrush
Demonware
HQ: Ireland
Website
- Description: Provider of online services behind video game franchises, offering matchmaking, identity management, session statistics, game economy capabilities, content delivery and storage, and data services to gather, clean, and analyze information for business intelligence.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Fuel Powered
HQ: United States
Website
- Description: Provider of a cloud-based development platform that connects operable Features-as-a-Service to mobile games, enabling developers to transform player experiences and amplify and lengthen game success while maximizing bottom-line results.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Spawn Labs
HQ: United States
Website
- Description: Provider of an anywhere, anytime platform delivering remote, real-time, interactive access to products, content, and experiences that rely heavily on video; its first application gives gamers the freedom to play their console video games, alone or with friends, at home or on the road.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Moonlander
HQ: The Netherlands
Website
- Description: Provider of the first full-featured generative AI-based solution for immersive 3D games and experiences, leveraging AI to streamline and democratise 3D game development and the creation of immersive experiences.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Mesmo
HQ: United States
Website
- Description: Provider of a leading social game portal on Facebook, including one of the first female-focused role-playing games, Make Me A Celebrity, launched in April 2008; served over 50 million users and ranked among the top 10 Facebook games by monthly and daily active users.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Mesmo company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Playbrush
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Playbrush
2.2 - Growth funds investing in similar companies to Playbrush
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4 - Top valuation comps for Playbrush
4.2 - Public trading comparable groups for Playbrush
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